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The Americas
Irritated by Mexico’s political volatility, the Peruvian upstart softdrink company Ajegroup, whose super-size and super-budget brand Big Kola took Latin America by storm, has decided to divert the new brewery intended for Mexico to its hometown Huachipa in Peru.
The Americas
Call this the first sign of a political thawing between Anheuser-Busch and the state-owned Czech brewer Budejovicky Budvar? Or are they both seeing sense – economic sense, that is? Whatever their reasons, both rivals have come to an agreement which focuses on the U.S. beer market. The terms of the deal, which went into effect on 5 January 2007, were not disclosed.
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Just one weekend to install the upgrade BRAUMAT V5.3 S7.
The Americas
Having fallen in love with micro beers, Deborah and Dan Carey established the New Glarus Brewing Company in the tiny village of New Glarus (2,000 inhabitants) in southern Wisconsin in 1993. This makes Deborah one of the first women in the U.S. to found and manage a brewery. As with other ‘professional’ couples, Deborah is responsible for the marketing of the beers, while Dan takes care of their production.
The Americas
Although it takes a big stretch of the imagination to see Colombia’s beer brand Aguila as the next Corona Extra, Miller Brewing has decided to import three Latin American beer brands from its parent company SABMiller as of January 2007 and expand the distribution of another beer from Poland.
The Americas
How does it work? Apparently, Enviga invigorates your metabolism to gently burn calories. However, there is a catch. The Coca-Cola Company says that you will have to drink three cans of Enviga per day to experience an average increase in calorie burning by 60 – 100 calories. And you have to be a healthy person in the lean to normal weight range to enjoy that benefit.
The Americas
Analysts immediately called the buyout highly unlikely – because it would not make much sense - which knocked shares back a bit, though the stock managed to continue gaining in value for the remainder of the week.
The Americas
It has taken the Argentine brewer Quilmes (wholly owned by Brazil’s AmBev) more than three years to comply with the Argentine antitrust authority’s ruling following the merger of Quinsa and Brazil’s AmBev in 2003.
The Americas
The good news: Heineken Premium Light, which was introduced into the U.S. in March supported by 50 million USD (42 million EUR) incremental marketing budget, is likely to exceed its initial target of 400,000 hl of beer. The bad news: Heineken Premium Light, which controls just 0.5 percent of the U.S. lite market, could be cannibalizing Heineken’s Amstel Light, whose volume has slipped 6 percent this year according to industry sources.
The Americas
It takes a former emerging markets’ brewer like SABMiller to invest 175 million USD in the construction of a new brewery in one of the most instable countries of the world. In August SABMiller announced that its Colombian subsidiary Bavaria will build a new brewery in Yumbo, on the outskirts of Cali in western Colombia, to keep pace with growing demand in the region.
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BRAUWELT on tour
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BRAUWELT on tour
