Anheuser-Busch’s sales in 2006 rose mainly because of mainstream brands such as Bud Light and the addition of smaller brands such as Rolling Rock and imports.
Mexican brewer and bottler Coca-Cola Femsa said it plans to buy Latin American juice maker Jugos del Valle for USD 380 million in a joint venture with the Coca-Cola Company.
Total domestic wine consumption in Chile is more or less stagnant at 17 litres. Statistics shows that average per capita consumption fell over 70 percent from a high of 52 litres per person in 1982 to a low of only 13 litres in 1994. Beer consumption, on the other hand, has been substantially exceeding 27 litres per capita in recent years.
Irritated by Mexico’s political volatility, the Peruvian upstart softdrink company Ajegroup, whose super-size and super-budget brand Big Kola took Latin America by storm, has decided to divert the new brewery intended for Mexico to its hometown Huachipa in Peru.
Call this the first sign of a political thawing between Anheuser-Busch and the state-owned Czech brewer Budejovicky Budvar? Or are they both seeing sense – economic sense, that is? Whatever their reasons, both rivals have come to an agreement which focuses on the U.S. beer market. The terms of the deal, which went into effect on 5 January 2007, were not disclosed.
Just one weekend to install the upgrade BRAUMAT V5.3 S7.
Having fallen in love with micro beers, Deborah and Dan Carey established the New Glarus Brewing Company in the tiny village of New Glarus (2,000 inhabitants) in southern Wisconsin in 1993. This makes Deborah one of the first women in the U.S. to found and manage a brewery. As with other ‘professional’ couples, Deborah is responsible for the marketing of the beers, while Dan takes care of their production.
Although it takes a big stretch of the imagination to see Colombia’s beer brand Aguila as the next Corona Extra, Miller Brewing has decided to import three Latin American beer brands from its parent company SABMiller as of January 2007 and expand the distribution of another beer from Poland.
How does it work? Apparently, Enviga invigorates your metabolism to gently burn calories. However, there is a catch. The Coca-Cola Company says that you will have to drink three cans of Enviga per day to experience an average increase in calorie burning by 60 – 100 calories. And you have to be a healthy person in the lean to normal weight range to enjoy that benefit.
Analysts immediately called the buyout highly unlikely – because it would not make much sense - which knocked shares back a bit, though the stock managed to continue gaining in value for the remainder of the week.