In August Anheuser-Busch, the number one brewer in the U.S., said that it reached an agreement to distribute and market the Borba drinkable skincare line domestically and in countries around the world.

In May of 2007, Siebel Institute of Technology introduced the new 3-day Start Your Own Brewery course, and the response was amazing. They have had so many requests for another session of this groundbreaking course that they have added a second 2007 session.

U.S. beer maker Coors Brewing Co, a unit of Molson Coors, has created a new subsidiary to develop high-end beers.

On the occasion of presenting the brewer’s half-year results, Heineken’s CFO, Rene Hooft Graafland, reported that Heineken has exercised its option of maintaining a 17 percent stake in beverage company FEMSA Brazil.

Latin America’s fast growing soft drinks company Ajegroup has introduced its Franca beer brand into the market with a 20 percent price discount.

The Boston Beer Company signed an agreement with Diageo to acquire the Pennsylvania Brewery.

Meeting of experts - 21st Brazil Brau at Sao Paolo

The headquarters of all major breweries operating in South America are located at or near Sao Paolo. Naturally, locating the biggest event of the Latin American brewing sector at the city suggests itself. After having taken place in other cities, last at Rio de Janeiro, the choice of location appears to have drawn many visitors from the nearby breweries.

The Siebel Institute of Technology is offering the Professional Beer Tasting & Styles Course (6 - 7 September 2007) to those involved in the production, distribution, sale and service of beer.

Mexican brewer Grupo Modelo, the maker of Corona Extra beer, announced that it expects export volume growing in the high single digits during the second half of this year.

In July, Coca-Cola FEMSA, the world’s second-largest Coke bottler, announced that Mexico’s antitrust regulator has approved its USD 380 million joint acquisition with Coca-Cola Co. of juice maker Jugos del Valle.