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The Americas

Anheuser-Busch scored a surprise success with the launch of its Buds Light Lime, a beer that is to compete directly with Miller Chill and Corona Extra.

The Americas

Following April’s recall of defective 12 ounce beer bottles, Boston Beer, the brewer of Samuel Adams, reported a net loss of more than three million dollars during the first quarter.

The Americas

In May, Schincartiol agreed to buy the Cintra brands that market leader AmBev had been forced to divest following a competition authority ruling.

The Americas

For a few weeks now the world’s financial centres have been abuzz with a possible USD 45 billion bid by InBev for Anheuser-Busch.

The Americas

You thought that with running a brewery you were in the beer business? Apparently not. Goose Island’s brewpub closure proves that you are in the retail business. Because should your neighbourhood suddenly become hip you can fall victim to rising rents.

The Americas

No, it’s not called a hattrick but the Trumer Brauerei is certainly aiming for it. At the World Beer Cup 2008 Trumer Pils was awarded a gold medal for Best German-Style Pilsner. This is an extraordinary accomplishment for Trumer Pils following the Gold medal win at the World Beer Cup competition in 2006.

The Americas

It was a big bash. On 19 April more than 1,500 guests attended a formal beer dinner at the World Beer Cup in San Diego when the winners were announced.

The Americas

SABMiller is to launch a craft-style Miller Lite. You read correctly: a craft-style Lite by Miller. All marketing...little sense. Craft is flavour and intensity. Lite is Miller. Many craft brewers hope the launch will fall flat.

The Americas

My oh my, they either bank on the Baby Boomers’ early senility or on their laid back sense of humour that comes with age. In any case, Pabst Brewing has re-launched Schlitz beer, the erstwhile largest-selling beer in the U.S. which infamously went under in the 1970s.

The Americas

How is Grupo Modelo’s U.S. importer Crown going to explain a whopping 13 percent decline in export sales in the first quarter? Well, they are not. All they do is blame it on the economy and a price hike that took place in the first half of 2007. Who are they fooling?

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