-
Home
-
International Report
- The Americas
The Americas
USA | Boston Beer, which produces Samuel Adams beer and Truly Hard Seltzer, reported a negative impact from tariffs during the fourth quarter, the Wall Street Journal reported on 24 February. It posted lower revenue in the fourth quarter and said shifting tariff policies could significantly impact its guidance for the year.
The Americas
USA | Cannabis and craft beer producer Tilray Brands must have a lot of spare brewing capacity, as it has entered into a licensing agreement with Carlsberg for the production, marketing and selling of the Danish brewer’s portfolio in the US, media reported on 19 February.
The Americas
USA | Molson Coors Beverage Company presented challenging fourth quarter and full year 2025 results on 18 February 2026, revealing persistent volume declines across its portfolio. It issued a sobering guidance for 2026 that projects flat revenue but double-digit profit decline. The firm highlighted the mounting pressures facing the beer industry, including soft consumer demand and significant cost hikes that will weigh heavily on 2026 performance.
The Americas
USA | In a move that markedly expands its presence in the whiskey category, the privately-owned wine and drinks firm Gallo has agreed to acquire Four Roses bourbon from Japan's Kirin for up to USD 775 million, media reported on 5 February. The Financial Times had reported in October that Kirin was looking to raise as much as USD 1 billion from a sale of Four Roses, which it acquired in 2002. Kirin probably had to accept a lower price for its brand as whiskey sales in the US and abroad are entering into a period of correction after several boom years.
The Americas
USA | The Brewers Association (BA) has published its 2025 Annual Report, detailing how it allocated resources across four key areas: education, government affairs, events, and operations. The report shows a net revenue of USD 16.8 million, a decrease of 20 percent from USD 20.9 million in 2024.
The Americas
Canada | The Canadian boycott of US alcohol has now been going on for a year. Even when Manitoba, Nova Scotia, Prince Edward Island, Newfoundland and Labrador began selling their stocks of US alcohol at a discount at the end of 2025, followed by Quebec in February 2026 (with the profits going to charity), no one questioned the boycott. One might assume that Team Canada stands united – were it not for the dispute over the major Canadian whisky brand Crown Royal (Diageo), which drove a wedge between Canadians. What happened?
The Americas
USA | After a month of swirling rumours, BeatBox parent company, Future Proof Brands, is laying off 158 employees. This comes only weeks after AB-InBev announced it would acquire a majority stake in the cheap & cheerful party punch brand.
The Americas
USA | A former employee at Rogue Ales & Spirits is suing Oregon Brewing, Rogue’s parent company, for an alleged violation of the Worker Adjustment and Retraining Notification Act (WARN Act). The lawsuit claims Oregon Brewing failed to provide employees with the legally mandated 60-day advance notice before issuing a mass layoff at Rogue in December, media reported on 20 January.
The Americas
Canada | The number of breweries in Canada has now started to contract, suggesting that the craft beer party may be winding down, media reported on 20 January. Beer sales are declining – a shift driven by a mix of cost pressures, and changing consumer behaviour.
The Americas
USA | For the first time in decades, the US government does not offer specific guidance to American adults about how much to drink. On 7 January, the Trump Administration released its long-awaited, updated dietary guidelines for 2025-2030. The overall message is: Americans should eat more whole foods and protein, fewer highly processed foods and less added sugar.
Most Read
BRAUWELT on tour
Most Read
BRAUWELT on tour
