-
Home
-
International Report
- The Americas
The Americas
USA | US President Trump signed a series of executive orders banning the import of Canadian alcohol, dairy and motorcycles, which will begin on 29 September.
The Americas
USA | What an ignominious end. After selling the Stone brand in April, Sapporo is preparing to cut more than 200 positions as it permanently closes Stone’s longtime Escondido headquarters. The first 58 workers are expected to be laid off in October. The cuts include workers in warehouse, logistics, packaging, and quality assurance roles, along with eleven brewers. More than 200 employees are expected to be affected through the broader layoff plan. Sapporo will keep Stone’s East Coast brewery in Richmond, Virginia, where it will brew its own brands for the US market.
The Americas
USA | More than a third of staff at Diageo’s North America headquarters in New York will be laid off as part of the company’s restructuring, media reported on 1 September. The move will affect 305 workers. The redundancy process will begin on 30 September this year and end on 30 September 2027.
The Americas
Mexico | Even six years after the start of the covid pandemic, the Mexican brewing industry fails to regain the pace of production rises it maintained before 2020, media reported on 5 August. The sector faces an environment marked by lower consumption, inflationary pressures, trade uncertainty and a weaker economy that keeps one of the most relevant manufacturing industries in the country stagnant.
The Americas
USA | Boston Beer Company’s stock is back in focus after the brewer reported second quarter 2026 results, which showed lower sales, revenue and earnings. Net revenue declined 3.3 percent over the same quarter last year to USD 568 million. Net income stood at USD 51 million, down from USD 60 million a year ago.
The Americas
USA | In its financial year 2026 (ended May), the cannabis-to-beverage group Tilray Brands delivered USD 915.5 million in revenue, up 11 percent, and USD 61.1 million in adjusted EBITDA. The firm reported on 28 July that its beverage segment contributed about USD 254 million, thanks to the BrewDog acquisition. Otherwise, full year beverage revenue would have declined over 2025. However, Tilray also reported yet another annual net loss – this time of USD 121.4 million. So the path to self-funded growth is not yet in place.
The Americas
USA | A Wisconsin brewery, whose owner in January promised to give away free beer if “he” dies, was set to lose its alcohol permit on 4 August. Minocqua Brewing Company is owned by the controversial “progressive activist” Kirk Bangstad. The action is not related to his tasteless or even inflammatory promise, though. It follows a June raid in which Wisconsin officials seized canned beer from Mr Bangstad's premises, alleging it had been transported into Wisconsin from Illinois without the required permits and taxes. At the last minute, Mr Bangstad appealed the decision and can therefore continue to operate while undergoing the legal appeal process.
The Americas
USA | In another escalation in the trade war between the US and Canada, President Donald Trump announced a new 50 percent tariff on Canadian exports which includes Canadian whisky, going into effect on 19 August. Any hopes of Canada returning American alcohol that it banned last year to liquor store shelves have been dashed.
The Americas
USA | The Coca-Cola Company resumed production of its Fairlife milk dairy beverages after a cyberattack forced it to halt operations at four US plants nearly two weeks previously. The company said in a statement on 27 July that it has made “significant progress” in restoring service at the facilities and has “resumed the majority of production”.
The Americas
USA | Drinks maker Brown-Forman officially rejected a bid from rival Sazerac to acquire the Jack Daniel's owner, saying the latest proposal was not “actionable”.
Most Read
BRAUWELT on tour
Most Read
BRAUWELT on tour
-
Hopsteiner
Hopsteiner breeding program: cutting-edge Technology for yield, resilience, and brewing quality
-
Hopsteiner
Hopsteiner reinforces its sales and marketing teams
-
Hopsteiner
Global acreage, crop and yields
-
Hopsteiner
Global crop estimate 2025
-
Hopsteiner
LLZ™ – hop oil with a pronounced citrus note