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BRAUWELT International 4

Editorial
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Brauwelt International Newsletter

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Europe/Russia

Volker Derlath – Oktoberfest bacchanal in photographs

Germany | Isn’t there a saying like “you only know what you are missing when it is no longer there”? For 35 years, the Munich photographer Volker Derlath has been a regular at the Oktoberfest. In the thick of things, camera at the ready, he would capture beer-fuelled moments, ranging from the comical to the violent and anguished. For Mr Derlath, the Oktoberfest is a modern bacchanal, where life, freed from civilising constraints, can be lived to the fullest.

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Management

BarthHaas Group published their premier Global Sustainability Report

Insight into Sustainable actions | The BarthHaas Group, comprised of BarthHaas Germany, BarthHaas UK, Hop Products Australia (HPA), and John I. Haas, Inc., has published their first Global Sustainability Report: in it, the world’s leading hop product and service provider documents the environmental, social, and economic challenges affecting hop cultivation and processing in the reporting period August 2017 to July 2021.
Filling

Carlsberg and KHS implement new canning line concept in Chinese Factory

Large-scale project | Cutting-edge filling equipment, environmentally-friendly packaging and ambitious sustainability targets: Carlsberg is one of the beverage industry’s technological pioneers. The KHS Group consistently supports the brewery in the concrete implementation of its strategies. A number of projects have recently been successfully realized in China – including the installation of two canning lines. The focus here was on a streamlined layout and production design that are to act as a role model for all of the company’s Chinese factories.
Previews

2nd VLB Africa Brewing Conference also in a virtual format

Every crisis also contains an opportunity - With this statement, the VLB has implemented their online events over the past year. Due to current circumstances related to the pandemic, VLB has taken this opportunity and is launching, among other events, the 2nd Africa Brewing Conference (ABC), where participants from all over the world, but especially from the African continent, will attend at the virtual Campus of the VLB Berlin from 24 to 26 August 2021.

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Podcast

Beer monopoly podcast No. 9: Direct to consumer

It was a remarkable admission by James Watt, one of the founders of Scottish craft brewer BrewDog: He said that in March 2020 he broke down in tears when the severity of covid-19 became clear: BrewDog had lost almost 70 percent of its revenue overnight, almost all of its 100 bars were closed, most of its export markets stopped ordering. Pivoting its website to prominently feature its online shop proved a way out. BrewDog ended a potentially ruinous year profitably. So what can craft brewers learn from BrewDog’s e-commerce model?