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The brewer of today has many challenges. Beer quality must be outstanding, all resources need to be maximally utilized and the output of beer should be as high as possible.
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Understand your Digital Beer DNA with Pentair BrewAssist
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Rising to the new challenge
The urgent challenges of the Covid-19 pandemic have required Food and Beverage manufacturers to rapidly adapt to changed circumstances. This insight series examines the 'new normal' in the global Food and Beverage industry, in particular the role of smart financing and agile technologies for manufacturers.
Beer monopoly podcast No. 9: Direct to consumer
It was a remarkable admission by James Watt, one of the founders of Scottish craft brewer BrewDog: He said that in March 2020 he broke down in tears when the severity of covid-19 became clear: BrewDog had lost almost 70 percent of its revenue overnight, almost all of its 100 bars were closed, most of its export markets stopped ordering. Pivoting its website to prominently feature its online shop proved a way out. BrewDog ended a potentially ruinous year profitably. So what can craft brewers learn from BrewDog’s e-commerce model?
