Becoming an author
Those interested in becoming a guest contributor to BRAUWELT International are invited to submit a guest article. They should be within your area of interest or expertise in the brewing industry.
This is why our readers engage with BRAUWELT International:
- Text length: enough space for presenting ideas and research convincingly and easy-to-understand (10,000 to 12,000 characters including spaces).
- Content: well-researched and unbiased; 100 % free of advertising, no run-of-the-mill press releases, success stories or product reviews.
- Structure: an exciting and short headline, a meaningful introduction (about 300 characters), subheadings and a final summary including conclusion.
- High standard: unique content which can only be found at BRAUWELT International.
Interested? More details can be found in our author guidelines (see below).
If this sounds suspiciously like work, well it is, but there are upsides:
- Author's box: picture plus personal and company data. Free publication, plus additional publication in our international editions where applicable.
- High circulation rate: BRAUWELT International is being read all over the world and is present at all relevant trade fairs and industry events.
- BRAUWELT International archive: Your article appears in the print edition, on brauwelt.com/en and is also available to all our subscribers from our online archive at any time.
And here is how it works:
- Fill out our online form and email to us your proposal or an initial draft regarding the topic you would like to write about with the reference "Become an author" to redaktion[at]hanscarl.com. Please keep in mind though that the piece must not have been previously published.
- We will then give you feedback as soon as possible. If your proposal is accepted, we will schedule your article for one of the upcoming editions of BRAUWELT International.
- You will then be asked to submit the final manuscript including any photo material by the appointed copy deadline.
- We review it again, do some copy editing and get it ready for printing.
- Finally, your article will appear in the agreed issue of the print journal and online on brauwelt.com/en.
Author guidelines (incl. declaration of consent)
Publishing your article:
Upon acceptance of a manuscript for publication, Fachverlag Hans Carl GmbH acquires all rights, in particular
- the right of reproduction for commercial purposes (i.e. in all publications of Fachverlag Hans Carl GmbH)
- publishing in electronic media (www.brauwelt.com/en, epub.brauwelt.com, www.facebook.com/brauwelt.fachzeitschrift, www.myBeviale.com, blog.drinktec.de ). This extends to translation rights in all languages and for all countries. No liability is accepted for unsolicited manuscripts.
By submitting the manuscript the author guarantees
- that all companies mentioned in the article or involved in the case study have agreed to publication,
- that the author has all image rights.
Please agree to the terms and conditions under "Consent form publication BRAUWELT", see Download section below.
Overall text length:
The manuscript should not exceed 12,000 characters (including spaces). It is now generally recognized that overly long articles deter readers.
- Headline: Keep it short and simple.
- Author box: Please give full name(s) (incl. academic title) and address of the organisation/company (unless told otherwise, we will refer to your current employer in the author box). The same applies to co-authors. We will also need a high-res photo of the author (a maximum of two photos for several authors).
- Key words: For the online archive please also provide about six key words on the topics covered in your article.
- Introductory text: Please start your article with a short introduction (about 300 characters incl. spaces).
- Subheadings: No sub-headings immediately after the introductory text. Please keep the subheadings in the main article as short as possible.
- Article body: About 12,000 characters (incl. spaces). Please refrain from using personal pronouns in the text (i.e. I, we, us). Abbreviations should be avoided or explained. The article needs a clear structure (three heading levels max.), but please do not number the headings. Likewise, the text should not contain any reference to numbered headings.
- Conclusion: Please add a final paragraph at the end of the text which briefly summarizes the subject of the article.
- Illustrations: About four illustrations are appropriate; please number the figures and tables and refer to them in the corresponding text passages as “fig. 1”, “fig. 2”/”table 1”, “table 2” etc. Please name the captions according to the following convention: “Fig. 1 Brewhouse”.
- Tables: Please avoid mere piles of numbers; the main text should give references to all tables used (e.g. “see table 1”). All tables need a clear and descriptive heading.
- Bibliography: Please set all your bibliographic references within the text in square brackets (e.g. ) and number them consecutively in order of appearance. Then put a list with full bibliographic information at the end of the manuscript (see "Bibliography – Examples").
- Other: Currency unit Euro always as EUR. No abbreviations for million and billion. No separation signs in thousands (e.g. 10000, not 10,000).
Submission of data
1. Please submit the text as Word document file, or, even better, a RTF file.
2. No formatting (especially no macros, no divisions by manual shifts, no links).
3. Illustrations or graphics should not be embedded in the text file, even if you just want to illustrate how graphics and text fit together. Use a clear cross-reference within the text instead.
4. Tables may be included in the text file though, or submitted separately as Excel tables as long as there is a clear cross-reference within the text.
5. Equations may also be directly embedded. They should be numbered consecutively.
1. Please submit your image material as TIF, JPG or EPS with TIFF preview.
2. All image material should be in high resolution (min. 300 dpi).
3. Alternative: Printable pdf file.
4. We do not accept carbon copies or faxes.
Bibliography - Examples
1. Forster, A.; Gahr, A.: “Systematic differences between growing areas?”, BRAUWELT International 5, 2015, pp. 280-285.
2. Miranda, C. L.; Yang, Y.-H.; Henderson, M. C.; Stevens, J. F.; Santana-Rios, G.; Deinzer, M. L.; Buhler, D. R.: “Antimutagenic activity of prenylated flavonoids towards 2-Amino-3-Methylimidazo[4,5-F]quinolin (IQ), a carcinogenic heterocyclic amine from cooked food”, Proceedings ... Research, volume 41, 2000, p. 847.
3. n.p.: “Die umweltbewusste Brauerei. Ein Leitfaden für das Braugewerbe“, Ed. Bayerisches Staatsministerium für Landesentwicklung und Umweltfragen. Munich 1994, p. 22.
Please email all data to redaktion[at]hanscarl.com.
Index of authors
Beer monopoly podcast No. 9: Direct to consumer
It was a remarkable admission by James Watt, one of the founders of Scottish craft brewer BrewDog: He said that in March 2020 he broke down in tears when the severity of covid-19 became clear: BrewDog had lost almost 70 percent of its revenue overnight, almost all of its 100 bars were closed, most of its export markets stopped ordering. Pivoting its website to prominently feature its online shop proved a way out. BrewDog ended a potentially ruinous year profitably. So what can craft brewers learn from BrewDog’s e-commerce model?