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Person pouring an IPA straight from the tap into a glass (Photo: Brewers Association)

Popular style | Hazy/juicy IPA has come to dominate the global craft beer landscape becoming ubiquitous throughout beer drinking nations of the world. At this year’s World Beer Cup, one of the most prestigious beer competitions in the world, held in Philadelphia, PA, hazy IPA was the second largest category with 274 entries, just behind West Coast style IPA with 293. Lotte Peplow, Brewers Association’s American Craft Beer Ambassador for Europe, talks about the popularity of hazy/juicy IPAs, the origins of the beer style and future trends.

Company news
FHC building in Nuremberg (photo:Tobias Schmitt)

On July 20, 2026, the specialized publisher Hans Carl filed for bankruptcy with the Nuremberg Local Court. Dr. Harald Schwartz from the law firm Schwartz Insolvenzverwalter, Nuremberg, was appointed as provisional bankruptcy administrator.

Market
On a cloudy day in an empty beer garden, empty beer crates are stacked on the beer tables; the red parasols are folded up (Photo: Markus Spiske on Unsplash)

Nuremberg | The brewing industry remains under pressure worldwide. In total, the world’s 40 largest brewing groups sold approximately 1586 million hectoliters of beer in 2025. This represents a year-on-year decline of 3.1 percent. These figures are taken from this year’s BarthHaas Report 2025/2026, in which the world’s largest hop specialist provides an annual overview of global trends in the beer and hop markets.

Market
Two people at a beverage stand holding cups with colourful drinks (Photo: Brewers Association)

Eastern flavours | When it comes to global flavour exploration, American craft brewers continue to push boundaries as they seek to experiment beyond traditional hops and malts by crafting bold and distinctive new flavour profiles. Today’s discerning and curious beer drinkers are increasingly drawn to beers featuring intriguing and exotic ingredients that appeal to those looking for novelty, cultural connections and new taste experiences. On the basis that brewing trends often start in America and ripple across the world, Australian brewers may like to note the following…

Market
Different imported beer brands in different packages on a supermarket shelve (Photo: Elva Ellen-Kowald)

Challenging times | How times have changed! The U.S. craft beer industry, while not on life support, is now facing a period of significant challenges and shifts in market dynamics. The explosive growth since the euphoric projection a decade ago spawned a total of 9796 operating craft breweries in 2024 … but, like a malaise growing under the surface, it has also led to market saturation and fierce competition, especially in the current business environment with rising costs, changing consumer preferences, and a declining demand for craft beer.

Market
Three beer glasses on a beergarden table

Nuremberg | In 2024, the world’s 40 largest brewing groups together produced 1639 million hectoliters of beer – 0.6 percent less than in 2023. These figures are taken from the BarthHaas Report Hops 2024/2025, the latest annual report on global developments in the beer and hop markets.

Market
A glass of beer on a table, in front of a person who holds out their hand in a gesture of refusal (Photo: George Rudy via iStock)

Warnings and opportunities | Have you noticed that a few of your friends and colleagues – or even more than a few – are drinking less, or maybe not at all? It’s not surprising. Today, abstention and drinking less, or what some call being “soberish,” is definitely on trend. Rationales for not drinking are legend, and very often understandable: Medications, health concerns, weight loss, driving, productivity at work, religious beliefs, and more. Regardless of the reason, a new era of attitudes toward alcohol consumption is clearly on the horizon, with potentially huge implications for the brewing industry.

Market
Happy beer drinkers (Photo: Society of Independent Brewers)

United Kingdom | For the first time in 2024 some regions of the UK have seen their overall brewery number rise, with the overall net closure rate across the UK also slowing, according to figures released last month by the SIBA (Society of Independent Brewers) UK Brewery Tracker.

Market
Red neon sign saying, „Change“ (Photo: Ross Findon on Unsplash)

London | Leading market intelligence agency Mintel has announced key trends that will shape the global food and drink industry in the years ahead. In 2025 and beyond, expect to see more focus on blood sugar and hormone health, while food and drink will play an increasing role in mental health management. There will be an increase in diversified ingredient sourcing, while technology and agriculture will have to be more closely interlinked.

Market
Beer glasses with SIBA logo

United Kingdom | On 1 August 2024, UK independent breweries have been calling on the Labour Government to confirm that the new Alcohol Duty System will be reviewed after three years, as research shows its impact on the beer brewed by more than half of breweries.

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BRAUWELT International

Receive the most important BRAUWELT news three times a month for free.
Newsletter archive and informations
Your data is secure and will not be passed on to third parties. You can revoke your consent at any time by clicking on the unsubscribe link at the end of the newsletter.

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