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The new business of business is … politics

Digital platforms | In today’s climate, political issues – from public health to energy supplies and road planning – have become hotly contested. Stakeholder groups are dragging business leaders into debates that have little to do with their commerce. Breweries too have entered into the fray, willingly lending their names to causes by brewing special beers and making donations. But this year’s events have shown how easily Twitter and Instagram can be turned into public pillories, destroying reputations and skewering business plans in their wake.

Challenges in a brave new craft world: From brewhouse to consumer (Part 1)

A rocky road | American craft beer had to face some serious challenges in the past ten years: the corona pandemic; the rise of alternative beverages; a shopping spree by Big Brewers; and a shift in consumer behaviour. Part 1 of this new two-part article series on the challenges in a brave new craft world deals primarily with conventional, mainly off-premise, and mostly “Three-Tier”-conform channels into the trade. The second part will focus on some of the more creative strategies breweries employ in their many struggles to do well in the modern and rapidly shifting alcoholic beverage retail environment. It will be published in BRAUWELT International 1 2022.

The future of on-premise: Perils, but many possibilities

A phoenix from the ashes | On a road trip this June along the East Coast of the United States, it seemed that COVID-19 was but a distant memory. At each stop, restaurants and bars were filled to capacity. Reservations were mandatory, and even then, having to wait to be seated was common. Seemingly overnight, OpenTable®, Resy, and other digital reservation apps became essential travel accessories. Apparently, things are starting to look up for the hospitality sector.

Sustainable craft beer: Ethical solutions for premium products

Positive impact | As time goes on, the one issue that has not waned in the public conscience due to fads and headlines across industries is sustainability. According to Euromonitor’s Voice of the Consumer Lifestyles survey, in 2021, 65 % of consumers highlighted they are concerned about climate change’s impact on their life and 67 % of consumers reported trying to have a positive impact on the environment through their daily actions. This translates to their support of the diverse array of industries and products that they interact with on a daily basis. One that has not by the very least been left out of the fray is the alcoholic drinks industry.

From breweries to drinkeries: A reflection of our times

From craft beer to alternative beverages | The food and drink scene in Portland, Maine, has been booming ever since Bon Appetit magazine named this small city of 67000 on the Atlantic coast, half-way between New York City and the Canadian border, the “2018 Restaurant City of the Year.” With its focus on fresh, local ingredients, only hours-old seafood and a constant influx of top-notch chefs, Portland has indeed become a foodie’s paradise. The city is also a beer mecca of long standing – with some 30 breweries in the area, headlined by famed, Belgian-oriented Allagash Brewing Company, plus dozens of beer-focused bars, such as Novare Res, a destination “bier café” with 33 taps and 400 different beers in bottles. And Portland isn’t done yet.

Craft brewers fighting for their very survival

South Africa | Together with Mexico and India, South Africa was one of just a handful of countries that prohibited alcohol sales as part of their fight against the coronavirus. After three extended blanket bans since March 2020 which were meant to ease hospital workloads and encourage the public to stick to social distancing rules, independent craft brewers are on the brink of collapse while the country faces the “mother of economic hangovers”.

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Beer monopoly podcast No. 10: The future of supply chains

From bottle and can shortages to shipping delays and soaring commodity costs, the pandemic has strained brewers’ global supply chains. Amid ongoing geopolitical tensions and a toughening of European legislation, brewers will have encountered vulnerabilities in procurement and risks in their production strategies just about everywhere. How can brewers improve their supply chain resilience?

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