Fear for beer: The brewing industry in an era of moderation
Warnings and opportunities | Have you noticed that a few of your friends and colleagues – or even more than a few – are drinking less, or maybe not at all? It’s not surprising. Today, abstention and drinking less, or what some call being “soberish,” is definitely on trend. Rationales for not drinking are legend, and very often understandable: Medications, health concerns, weight loss, driving, productivity at work, religious beliefs, and more. Regardless of the reason, a new era of attitudes toward alcohol consumption is clearly on the horizon, with potentially huge implications for the brewing industry.
Select offer and read on
6 print issues
