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Korean beer exhibition Kibex 2021

Large buyer participation | The third Korea International Beer Expo (Kibex) 2021 closed on 19 May 2021 after achieving great business results by setting the record for the largest-ever buyers’ attendance. Kibex is the only exhibition specializing in the beer industry in Korea and covers the whole spectrum of the brewing industry, from ingredients to brewing facilities, distribution, education, and service. It was held as a hybrid exhibition in response to Covid-19 restrictions.

75 years of BRAUWELT - 160 years of Fachverlag Hans Carl

Jubilee | Seventy-five years ago on January 31, 1946, BRAUWELT was published for the first time since the Second World War. Under this new name it was successor to the Allgemeine Bayerische Hopfenzeitschrift (General Bavarian Hop Journal) that had been published regularly since its establishment in 1861. Communication in and networking of the global brewing and beverage industries would have been – and still is – inconceivable without BRAUWELT. Its content and design have always adapted to suit the demands of the day and age.

36th IBD Convention 2021: a little bit different – but good

Virtual get-together | Normally, the biennial IBD Asia Pacific Convention 2021 should have taken place in Perth, Australia, this year. “But everything’s just a little bit different at the moment,” joked Andrew Klein, the MC who took delegates through the events of February 23 and 24 – all of them exclusively online for the very first time – with plenty of wit and humour. The webinar format nevertheless made the convention seem extremely realistic and with its 40 keynote talks, additional on-demand lectures, digital poster sessions, virtual exhibit hall and various contact opportunities it boasted practically all the aspects of a real live event – minus the communal glasses of beer, of course.

1st VLB International Brewing Web Conference

Setting new standards | Every crisis also contains an opportunity – this was the conviction of VLB Managing Director Dr. Josef Fontaine in an interview with the Brauerei Forum last summer. Due to current circumstances related to the pandemic, VLB has now taken this opportunity and launched the 1st VLB International Brewing Web Conference (IBWC), where participants from all over the world attended from 1st to 3rd of December online in Berlin. Twenty-two top-class lectures, Q&A sessions after each presentation and cultivated get-together possibilities via video chatrooms almost made you forget that the industry meeting was a purely digital one.

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Beer monopoly podcast No. 9: Direct to consumer

It was a remarkable admission by James Watt, one of the founders of Scottish craft brewer BrewDog: He said that in March 2020 he broke down in tears when the severity of covid-19 became clear: BrewDog had lost almost 70 percent of its revenue overnight, almost all of its 100 bars were closed, most of its export markets stopped ordering. Pivoting its website to prominently feature its online shop proved a way out. BrewDog ended a potentially ruinous year profitably. So what can craft brewers learn from BrewDog’s e-commerce model?