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Europe | In an ideal world, a marketer knows what her customers want even before they do. Beer marketers think they have got closer to this, thanks to the clever use of data. As they see it, the world contains an unimaginably vast amount of digital information. This makes it possible to do many things that previously could not be done: provide fresh insights, spot business trends, unlock sources of economic value.

To close, a virtual panel discussion

Brewery research | “How to succeed in times of change”, this was the theme of this year’s virtual annual meeting of the American Society of Brewing Chemists (ASBC). From June 7 to 9, 2021, the latest findings in brewery research were presented and discussed in numerous technical sessions, workshops and e-posters.

Dr. Josef Fontaine opens the 1st International VLB Craft Brewing Conference Online

Wide range of topics | The Versuchs- und Lehranstalt für Brauerei in Berlin (VLB) organized the first ever “International Craft Brewing Conference Online”, which took place from April 27th to 29th 2021. Summaries of selected presentations from the sessions on raw materials, brewing technology, filling and packaging operations and logistics as well as perspectives on the international craft beer business are presented below.

Signpost (Source: Javier Allegue Barros on Unsplash)

Jubilee | Seventy-five years ago on January 31, 1946, BRAUWELT was published for the first time since the Second World War. Under this new name it was successor to the Allgemeine Bayerische Hopfenzeitschrift (General Bavarian Hop Journal) that had been published regularly since its establishment in 1861. Communication in and networking of the global brewing and beverage industries would have been – and still is – inconceivable without BRAUWELT. Its content and design have always adapted to suit the demands of the day and age.

First winner | Out of many applications from all over the world, the Scientific Committee of the Beer and Health Initiative elected Vïctor Micó, a Spanish Postdoc at IMDEA Food Institute, as the winner of the Beer and Health Publication Award 2020.

street decoration in the colours of the mexican flag (Foto: BRAUWELT)

Comprehensive programme | BevialeMexico, a beverage industry fair for Central America that covers the entire supply chain, made its successful debut as an eSpecial in March 2021. The comprehensive programme in English and Spanish attracted more than 1,900 participations from 30 countries.

The virtual format created a realistic convention feeling

Virtual get-together | Normally, the biennial IBD Asia Pacific Convention 2021 should have taken place in Perth, Australia, this year. “But everything’s just a little bit different at the moment,” joked Andrew Klein, the MC who took delegates through the events of February 23 and 24 – all of them exclusively online for the very first time – with plenty of wit and humour. The webinar format nevertheless made the convention seem extremely realistic and with its 40 keynote talks, additional on-demand lectures, digital poster sessions, virtual exhibit hall and various contact opportunities it boasted practically all the aspects of a real live event – minus the communal glasses of beer, of course.

Kremlin in Moscow, Russia (Photo: Michael Parulava, Unsplash)

Beviale Moscow 2021 | Following its cancellation last year due to the pandemic, Beviale Moscow has now successfully taken place in Moscow from 16 to 18 March, when 108 exhibitors, 75 percent of them local and 25 percent international, welcomed around 3200 visitors to their stands.

Behind the scenes at the VLB studio in Berlin (all pictures VLB)

Setting new standards | Every crisis also contains an opportunity – this was the conviction of VLB Managing Director Dr. Josef Fontaine in an interview with the Brauerei Forum last summer. Due to current circumstances related to the pandemic, VLB has now taken this opportunity and launched the 1st VLB International Brewing Web Conference (IBWC), where participants from all over the world attended from 1st to 3rd of December online in Berlin. Twenty-two top-class lectures, Q&A sessions after each presentation and cultivated get-together possibilities via video chatrooms almost made you forget that the industry meeting was a purely digital one.

Each member of the panel had their own individual table (Photo: Bart van der Perre)

1546 beers | The 9th Brussels Beer Challenge was held in Brussels from 26 October to 6 November 2020 with all the necessary health and safety precautions in place. Due to travel restrictions, most jurors came from Belgium. 1546 beers were submitted this year, which is similar to last year. Considering the ongoing pandemic, the organizers consider this a sensational success.

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