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Europe/Russia
United Kingdom | UK brewers bet big on Mediterranean lagers. After Moretti, Madri and a host of others, Carlsberg Britvic is the latest to launch one. The rollout of its Greek-style beer Mythos began on 18 March and will include more than 1,400 Tesco Express stores and over 600 Tesco large format outlets, as well as Booker sites. The introduction into the wider grocery, convenience and impulse channels is planned for September 2026.
Europe/Russia
Austria | The competition watchdog, BWB, is increasing its pressure on Brau Union, Heineken’s local subsidiary. In the ongoing proceedings at Vienna’s Cartel Court over Brau Union’s alleged market power abuses, BWB called yet another distributor to witness on 16 March. The unnamed representative from the distributor Getränkewelt described how, in his view, the brewer has leaned more heavily on its logistics partners over the years. “Brau Union's goal was to wipe us out,” he said. “They wanted to get rid of us because we were the market leader in East Tyrol.”
Europe/Russia
United Kingdom | Irish drinks company C&C (Magners cider, Tennent’s Lager) has taken full ownership of the Glasgow craft brewery Drygate, the only microbrewery operating in Glasgow’s historical centre. The acquisition became known on 15 March. Earlier this month, C&C bought Innis & Gunn out of administration.
Europe/Russia
United Kingdom | Just over two years ago, small brewers from across Europe came together and established the Independent Brewers of Europe to fight for and defend independence and ensure that drinkers can continue to enjoy a great tasting beer wherever they are in Europe. Their new report (18 March) shows that in the face of geopolitical turmoil, energy prices are the top challenge. One in two independent breweries expects either no growth or a decline in turnover. Yet behind these sobering figures lies a sector determined to adapt, invest and defend Europe’s authentic beer culture.
Europe/Russia
Turkey | The Turkish brewer and soft drinks bottler said on 6 March that 2025 net income dropped 34.5 percent year-over-year to TRY 8.96 billion (USD 203 million) and the company recorded a net loss of TRY 3.14 billion (USD 68 million) in the fourth quarter. While net revenue saw a modest 2.5 percent increase to TRY 243.8 billion on a proforma basis, significant margin compression and operational pressures in key markets caused profits to drop.
Europe/Russia
United Kingdom | The company that once called itself “the world's most valuable craft brewery” with a valuation of USD 2 billion back in 2021, just sold its key assets for GBP 33 million (USD 44 million). Tilray Brands gobbled up BrewDog's UK brewing operations, a distribution centre, brand IP, and eleven “profitable” UK and Ireland bars. What was once the biggest independent brewery in the UK will join a roster of North American craft breweries owned by Tilray, which is negotiating separately to buy BrewDog’s assets in the US and Australia.
Europe/Russia
Germany | While the sale to Tilray, announced on 2 March, will preserve the BrewDog brand – at least for now –, the German subsidiary is planning to file for insolvency, media reported the same day. The impending liquidation affects the bar in Berlin-Mitte and the brewery in Berlin-Mariendorf, as well as the Reeperbahn pub in Hamburg. Three other bars, which were operated by a franchisee, with locations in Wiesbaden, Frankfurt/Main and Berlin-Friedrichshain, have already been closed.
Europe/Russia
United Kingdom | Molson Coors had miserable numbers in 2025, with revenue and profit down. To cut costs, it has set out plans to shut its Sharp’s Brewery in Cornwall in south-west England, with around 50 redundancies at the site and 150 elsewhere. The move was announced (25 February) as part of broader changes to the group’s UK and Ireland business.
Europe/Russia
The Netherlands | Courts are notoriously slow, but a milestone has finally been reached in the proceedings of Greek Macedonian Thrace Brewery (MTB) against Heineken and its subsidiary Athenian Brewery: The Amsterdam District Court rendered an interim judgment (18 February) on the correct forensic process, which will calculate the monetary value of losses MTB suffered from Heineken and Athenian Brewery’s market dominance abuses dating back to the 1980s.
Europe/Russia
United Kingdom | The US craft beer and cannabis producer, Tilray, has struck a GBP 33 million (USD 44 million) deal to buy BrewDog’s brands, its Ellon brewery and eleven UK bars, including its London Waterloo flagship. A further 38 bars in the UK will close immediately, leading to 484 job losses, media reported on 2 March.
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BRAUWELT on tour
Most Read
BRAUWELT on tour
