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Outside view of the Jumbo supermarket in Veghel, the Netherlands; you can see a flat supermarket building with a shop window, and in the center of the picture the entrance framed by a yellow square with the capital letters JUMBO in yellow letters on a black background at the top (Photo: Tombosch85, Jumbo Supermarket in Veghel, NL, CC BY-SA 4.0)

The Netherlands | A legal setback for Heineken: the supermarket group Jumbo may continue to refrain from purchasing Heineken products. This was ruled by the Oost-Brabant court in summary proceedings on 22 May. Heineken had filed summary proceedings against Jumbo in early May because many of the Dutch group's beers had disappeared from the shelves over a pricing dispute - after some sixty years of partnership.

Pilsner Urquell in a branded mug; you can see a glass beer mug with light beer and a nice head of foam on a red beer felt with advertising lettering; the glass stands on a grained wooden table, the background of the picture is blurred (Photo: Steven Walling - Own work, CC BY-SA 4.0, Link)

Czech Republic | According to figures from the Czech Breweries and Maltsters Association, beer production in 2024 hit a 15 year high. Czech breweries produced 4.2 percent more beer than in 2023, to reach 20.9 million hl.

Iced tea on a table; the picture shows a tall cocktail glass with a reddish liquid; at the bottom of the glass there is a narrow strip of yellow liquid, the cocktail is topped with a slice of orange; the glass is standing on a wooden table, the background of the picture is blurred (Photo: Yeoul Shin on Unsplash)

Russia | Russia's largest brewer, AB-InBev-Efes has started to make Zeno iced tea in two flavours, green tea and black lemon tea, the newspaper Kommersant reported in May. AB-InBev-Efes, which was put under interim administration by Russian President Vladimir Putin in December 2024, is thus pushing further into the soft drinks market amid flat beer sales. The soft drinks are produced in facilities in Omsk and Ivanovo.

View from above of Maria-Toevlucht Abbey in Klein-Zundert, Belgium; you can see a sprawling red monastery building with an inner courtyard and gray roofs, surrounded by green trees and meadows (Photo: G.Lanting - Own work, CC BY-SA 4.0, Link)

The Netherlands | The Dutch are set to lose one of their two Trappist breweries. The Noord-Brabant abbey Maria Toevlucht (Mary of Refuge) in Zundert will close as there are too few monks to sustain a community, Dutch media reported on 14 May.

Three brown glass bottles bearing the Budweiser logo are standing in the snow; in the background, you can see a dark red curtain (Photo: Giuliana Catachura on Unsplash)

Belgium | People around the world are drinking less beer, at least that by AB-InBev. And yet the group, on 8 May, reported first-quarter net profit of USD 2.15 billion, nearly twice what it was a year ago. Revenue was up 1.5 percent year-over-year to USD 13.6 billion, but volume sales were down 2.2 percent.

Corner pub in Clacton-on-Sea, UK, on the British coast; there is a sign on the building that reads in capital letters: Never say die (Photo: Alistair MacRobert on Unsplash)

United Kingdom | A new report by the Society of Independent Brewers and Associates (SIBA), which was published on 28 April, shows that whilst demand for independent beer remains strong, UK brewers face strong headwinds from increased taxation, market access restrictions and reduced alcohol consumption.

Typical red and white Swedish wooden houses in beautiful gardens under a blue sky with white clouds (Photo: Julia Taubitz on Unsplash)

Sweden | Sweden’s parliament voted in favour of the government’s draft law to legalise on-site sales for small breweries, wineries and distilleries. The proposal passed with 154 votes for and 129 votes against on 23 April.

Two rows of Glenlivet bottles filled with amber liquid on a shelve (Photo: Bernd Dittrich on Unsplash)

United Kingdom | The UK Prime Minister beat US President Trump to the line in the race for a trade deal with India. It is not exactly the deepest and most comprehensive trade deal the UK has ever signed, but the timing (6 May) could not be more fortunate. Scotch whisky distillers were elated.

Entrance to a Jumbo Food Market in the Netherlands; On the left-hand side of the picture you can see shopping carts neatly lined up under a staircase leading upwards; in the middle of the picture the supermarket opens up below street level. The building is made of gray concrete, directly in front of the entrance is a red trash can in the middle, above the entrance is the logo of the Jumbo market in yellow. You can see people from behind as they walk further into the market proper (Photo: Denise Jans on Unsplash)

The Netherlands | Heineken and Jumbo have been negotiating the conditions for their cooperation in 2025, but have not reached an agreement on prices yet. As a result, products such as Amstel, Birra Moretti, Brand and Desperados are hard to find on Jumbo’s shelves.

Three advertising posters are attached to a railing on the side of the road; the background is always white, with black lettering, and grey, pink and yellow humanized beer bottles are drawn on them in various poses. The one on the left says: “Three beers meet. Two of them speak Dutch”; the one in the middle says: ”How much does a corporate beer cost? The diversity”; and the one on the right says: ”Axel brews here. And at the group? Excel.” All three posters show the name “privatebrauereien.at” in the top right corner (Photo: Courtesy of Wine+Partners)

Austria | Who actually owns the beer we drink? This is exactly what Austria’s privately-owned breweries want to communicate. And they are doing it with rather striking and funny slogans. However, they do not want their campaign to be seen as “corporation bashing”, but as purely educational.

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