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Europe/Russia
Outside view of the Heineken brewery Schiltigheim (Photo: Ralph Hammann - Wikimedia Commons, https://commons.wikimedia.org/wiki/File:Heineken_Brewery_Schiltigheim.jpg, „Heineken Brewery Schiltigheim“, https://creativecommons.org/licenses/by-sa/4.0/legalcode)

France | According to rumour, the banking group Crédit Mutuel has won the tender to acquire the site of the former Heineken brewery “Esperance” (“Hope”) in Schiltigheim, a community in the Eurometropolis of Strasbourg. The 1.5 million hl brewery, which was put up for sale in 2022 and ceased production in December 2025 with the loss of 220 jobs, spans 13 hectares of land near the town centre.

Europe/Russia
Two people in light blue shirts; it is a close-up, and only their torsos and hands are visible; the person on the right is pointing with one hand at a black mobile phone which they are holding in their other hand (Photo: Luis Villasmil on Unsplash)

France | After 33 days, US drinks group Brown-Forman said on 28 April that it ended talks with France’s Pernod Ricard over a possible business combination, after the two spirits companies failed to reach mutually agreeable terms. The companies first confirmed the discussions on March 26, while also warning there was no guarantee a deal would happen.

Europe/Russia
A hand holds a beer glass under a tap, from which beer flows into the glass (Photo Bence Boros on Unsplash)

Belgium | AB-InBev, on 6 May, posted first quarter sales and profits well above forecasts, selling more drinks for the first time in years and contrasting with a gloomier mood at key rival Heineken.

Europe/Russia

United Kingdom | Guinness brewer Diageo, on 6 May, beat third-quarter sales forecasts, posting 0.3 percent growth in net sales, helped by strong Guinness demand in Ireland and the UK and stocking up in Latin America and the Caribbean ahead of the soccer World Cup.

Europe/Russia
Many colourful containers on a container ship on the open sea (Photo: Rinson Chory on Unsplash)

The Netherlands | Heineken has started a court case against the US government over too-high import tariffs, CFO Harold van den Broek told company shareholders at Heineken’s annual general meeting on 23 April. He was quoted as saying by Dutch media that Heineken has paid “tens of millions of euros too much” to import raw materials and finished products into the United States.

Europe/Russia
Lots of blue Pepsi cans on a steel surface (Photo: Ja San Miguel on Unsplash)

Denmark | Royal Unibrew’s loss is Carlberg’s gain. Shares in Royal Unibrew lost more than a quarter of their value on 21 April, after PepsiCo reshuffled its Nordic bottling contracts, handing Carlsberg a long-term win and dealing a blow to its smaller Danish rival.

Europe/Russia
Exterior view of a British corner pub; the ground floor is painted black, the first floor white, and there is a tower-like extension on the corner; the words ‘The Corner House’ appear several times in gold lettering, alongside a gold coat of arms (Photo: Kamsin Kaneko on Unsplash)

United Kingdom | Drinkers of some of the UK's most popular beer brands may have noticed that their pints are not as strong as they used to be. This is because breweries in the UK have been reducing the alcohol content of some of their most popular beers since 2023, and making huge tax savings as a result.

Europe/Russia
A green glass bottle is being opened with a bottle opener (Photo: StockSnap on Pixabay)

Belgium | Beer labels contain a lot of information. Some of it is required by law. Some is voluntary. Some is marketing. Knowing the difference is not always straightforward. That is exactly what the European Beer Consumers’ Union’s new Know Your Beer campaign is designed to help you with, via a new website knowyour.beer.

Europe/Russia
A black-and-white image of a chessboard, showing a hand reaching down from above to knock over the black king on the board with a white king held between its fingers (Photo: GR Stocks on Unsplash)

The Netherlands | Who knew that Heineken discreetly invested in the Iranian soft drinks company Castle Noush, partnering with the Solico Group in 2018, the same year the US tightened sanctions? In 2025, the Dutch brewer sold its stake to its partner and completely withdrew from the country after the business sustained losses, the website Follow the Money (FTM) revealed on 11 April.

Europe/Russia
Two people holding Primus beer bottles; low angle shot (Photo: AdamLynnMcGill007 on Wikipedia; https://commons.wikimedia.org/wiki/File:PRIMUS_BRALIMA.jpg, „PRIMUS BRALIMA“, https://creativecommons.org/licenses/by-sa/4.0/legalcode)

The Netherlands | Heineken has sold its stake in Bralima, its brewing subsidiary in the Democratic Republic of Congo, ending decades of direct ownership in a market where armed conflicts have severely disrupted its business. Bralima was acquired by Mauritius-based ELNA Holdings, which will take over operations, including production, distribution and employees, the Dutch brewer reported on 10 April. Financial details were not disclosed.

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