
Germany | Hop firm BarthHaas estimates that the beer output of the world’s 40 largest breweries fell by 2.2 percent to around 1.62 billion hl. Still, they controlled a staggering 86 percent of global production. It is also striking how concentrated global beer production is: The top 3 brewers alone – AB-InBev, Heineken and China Resources Snow Breweries – account for more than half of the top 40’s output.

The Netherlands | It is a bit surprising that Heineken would buy a minority stake in the hard seltzer brand Stëlz, considering that these beverages have not exactly taken the European market by storm. This is not for the big firms’ lack of trying. During the pandemic, Coca-Cola launched Topo Chico and Heineken its own Pure Piraña, following what the brewer called “a successful trial” in Mexico and New Zealand.

Denmark | Hosted by the Danish Brewers Guild, the 29th Nordic Technical Meeting in Copenhagen (15-16 May) focused on a wide range of social and technical issues which will impact, one way of another, the brewing industry in Europe in the coming years.

United Kingdom | James Watt, who founded the craft brewer and bar operator with business partner Martin Dickie 17 years ago, said on 8 May, he would step down from his role as CEO and hand over the reins to current chief operating officer James Arrow.

Ireland | Decarbonisation will come at a cost. Drinks company Diageo said on 16 May, that it will invest more than EUR 100 million (USD 110 million) towards decarbonising St James’s Gate brewery in Dublin.
United Kingdom | Dutch brewer Heineken seeks to transform its tired pubs across the UK. The firm is spending GBP 39 million (USD 49 million) to reopen 62 pubs that were closed in recent years and refurbish some 600 sites, the BBC reported on 6 May.

Belgium | AB-InBev showed a strong first-quarter performance, indicating that the impact of the ongoing Bud Light boycott in the US is diminishing. Revenues of USD 14.5 billion increased 2.3 percent from the year-ago quarter, in line with expectations, while EBITDA and volumes grew better than forecast, including in North America, its largest region by revenues, analysts said.

United Kingdom | The Heineken brand did not carry the crown for long. Corona Extra reclaimed the title as the world’s most valuable beer brand, after its brand value increased by 40 percent and it surpassed Heineken, according to the 2024 Brand Finance Beers 50 report, published in early May.

Germany | Who would have thought that the launch of a non-alcoholic Augustiner Helles in March would get punters into a tizzy? As locals swap tips as to how to get hold of the scarce supplies, the commentariat is swooning about the 700-year-old brewery breaking with tradition and brewing a non-alcoholic version of its classic Helles.
Ireland | Obtaining planning permission is notoriously difficult in Ireland and even more so in rural areas. Diageo, the owner of Guinness, may have been a bit overambitious when it announced in 2022 that its new EUR 200 million brewery on the island would be operational this year.