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08 August 2024

German brewers: Soccer championships no longer boost sales

Germany | The hoped-for summer beer sales boost has failed to materialise for German brewers. Despite the European football championship taking place in their own country, beer sales continued to fall in the first half of 2024.

Brauwelt International Newsletter

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Brauwelt International Newsletter

Newsletter archive and information

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BRAUWELT on tour

Trends in Brewing
06 Apr 2025 - 09 Apr 2025
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