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Europe/Russia
Close-up of a Stella Artois beer tap (Photo: Paras Kapoor on Unsplash)

Belgium | The Belgian families who helped built the world's largest brewer just sold EUR 731 million (USD 845 million) worth of its shares, media reported on 3 August. Through their investment vehicle Eugenie Patri Sebastien (EPS), the Van Damme, de Mevius, and de Spoelberch families offered about 10 million shares (the equivalent of 0.5 percent of AB-InBev’s outstanding shares) at EUR 73.10 apiece in a block trade in early August.

Europe/Russia
Beer is poured from a wooden barrel into beer glasses (Photo: Patrick von der Wehd on Unsplash)

Germany | Despite significant growth in June, German beer sales saw an overall decline in the first half of 2026. From January through June, 38.45 million hl of beer were sold. That was 2.2 percent, or 855,000 hl fewer than in the same period last year, according to the German Brewers’ Association on 4 August.

Europe/Russia
Pixelated letters on a shop window, saying, 'DATA*' (Claudio Schwarz on Unsplash)

United Kingdom | Earlier this year, Tilray Brands bought BrewDog's brand and some assets. This deal left BrewDog's circa 220,000 crowdfunding shareholders with no financial return. In hopes of buying BrewDog back, BrewDog's founder James Watt submitted a bid to Tilray Brands via his new venture – Second Best. As part of this process, the founder contacted BrewDog’s crowdfunders, aiming to offer equity in Second Best to those who had held a stake in BrewDog.

Europe/Russia
 Two Heineken Quality bottle caps on ice on a reflecting surface that is illuminated with green light (Photo: Michael Carrasco Floreson Unsplash)

The Netherlands | Is this the first sign of a turnaround? Heineken reported forecast-beating first-half profit after cutting about 3000 jobs, roughly half of the up to 6,000 reductions targeted under a two-year restructuring plan, which shall help the brewer tackle weak beer demand across the industry and catch up with AB-InBev in areas such as efficiencies and shareholder returns.

Europe/Russia
Stella Artois beer tap (photo: Paras Kapoor)

Belgium | AB-InBev said the soccer world championship and a focus on its more premium labels helped lift revenue and earnings above expectations in its second quarter 2026, but a weakness in China tempered results, which were released on 30 July. 

Europe/Russia
Jack Daniels bottle against a blurry background (Image: Natalia Marcelewicz on Unsplash)

United Kingdom | At first it was Diageo Ireland, which was rumoured to lose about 150 jobs. Now details about further and deeper restructuring efforts are emerging. Some Diageo teams are cutting around 20 percent to 30 percent of their staff, after CEO Dave Lewis ordered deep reductions in overheads to revive performance at the world's top drinks firm, Reuters reported on 22 July. Mr Lewis, nicknamed “Drastic Dave” for restructuring efforts earlier in his career, joined Diageo in January.

Europe/Russia
View of a roundabout; Herford flags are flying on the left of the picture; in the background, you can see the Herford Brewery’s administrative and production buildings (Photo:  P6G47TG, https://commons.wikimedia.org/wiki/File:Herforder_Brauerei.jpg, „Herforder Brauerei“, https://creativecommons.org/licenses/by-sa/4.0/legalcode)

Germany | Three months after the Herford brewery’s closure was announced, there is at least one piece of good news: The severance scheme is in place, media reported on 29 July. It came as a shock to the 220 brewery workers in Herford and Paderborn, when in early May, the Warsteiner Brewery announced that operations in Herford would terminate in August. The Paderborn brewery faces closure if no buyer is found by the end of the year.

Europe/Russia
Barkeeper working behind a bar with bottels and taps (Image: Teo Zac on Unsplash)

The Netherlands | Brewers again sold less beer in the first half of the year. According to the trade association Nederlandse Brouwers (29 July), the beer sector is “under heavy pressure”. Brewers fear that the announced increase in beer excise duty, effective 1 January 2027, will exacerbate the decline.

Europe/Russia
The Old Crown Pub in Gloucester, England (Photo: Krisztina Papp on Unsplash)

United Kingdom | Pubs, social clubs and live music venues in England will be given a 20 percent cut to business rates from April 2027. The new Prime Minister Andy Burnham called it a “first step” to help the industry, the BBC reported on 23 July. The government estimates the plan will save firms around GBP 1,100 (USD 1,470) each next year.

Europe/Russia
Red hat with Make America Great Again (Photo: Natilyn Hicks Photography on Unsplash)

United Kingdom | The first shipment of tariff-free Scotch whisky departed Manchester for Philadelphia on 25 July, after US President Donald Trump confirmed tariffs would be removed from whisky during His Majesty The King’s state visit to the US in April.

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