German beer sales drop nearly 7 percent in five months through May
Germany | Declining demand, overcapacities and price wars are putting Germany's brewers under pressure. According to Veltins brewery, the industry's 6.8 percent decline in beer sales in the first five months of the year is “historic”. “The beer market is currently weakening to an extent that we have not seen since Germany’s reunification [in 1990],” said Rainer Emig, Managing Director of Sales at Veltins on 3 July. Meanwhile, Germany’s third-largest beer brand, Veltins, continued to grow, increasing its total output by 2.3 percent to 1.78 million hl beer.
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