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Smartphone (Photo: Mayofi, Unsplash)

Preliminary figures | Krones, one of the leading manufacturers of filling and packaging technology, slightly exceeded its most recently outlook according to the preliminary figures for 2020. Due to the Covid-19 pandemic, revenue fell 16.1 per cent year-on-year, from 3958.9 million EUR to 3322.7 million EUR. This is a slightly smaller revenue shortfall than the 17 per cent decrease forecast in early November 2020.

One of Sierra Nevada Brewing Co.’s impressive state-of-the-art brewhouses in 2020	Source: Sierra Nevada Brewing Co.

A matter of definition | Back a generation or so ago, it was easy to determine who was and who was not a craft brewer. At the beginning of the craft brew movement, the BA’s members were simply called “microbreweries,” and there was no need for a legal mind to parse the qualification criteria for membership. In the following article BRAUWELT International author Elva Ellen Kowald shows that today defining “craft” can be a “crafty” business indeed.

The Munich Oktoberfest encapsulates nostalgia for beer, lederhosen and all (Photo: Volker Derlath)

Beer and nostalgia | As the deadly pandemic wears on, many of us can be forgiven for feeling nostalgic, pining for the times when life felt normal: when we got together as a family, when we had an after-work beer with colleagues, when we hugged our friends and kissed our grannies. Who can blame brewers for tapping into the value of sentimentality to provide exhausted, anxious consumers with emotional escapism?

North Country Hard Cider Company’s canned cider portfolio (source: Elva Ellen Kowald)

Category building | The new cider wave really got going only in the second decade of the new millennium. Between 2010 and 2014, seven of today’s ten market leaders in hard ciders, along with a plethora of specialty cideries, were founded.

Two Czech Pils in a glass jug (Foto: Radovan on Unsplash)

BarthHaas Report 2019/2020 | In 2019, world beer production increased for the first time in five years. Production rose by 9.1 million hl or 0.5 % to reach 1.913 billion hl after falling five years in a row.

2020 review | We failed to see it coming, the death toll, the lockdowns, the job losses, the economic malaise. And we still do not get the full picture. The United States and the United Kingdom, two countries hit hardest by covid-19, show the full impact the coronavirus crisis had on the brewing industry.

Microphone and Headset (Photo: Will Francis on Unsplash)

Economic and strategic issues | BRAUWELT International is hosting a new series of podcasts, which will feature the award-winning authors Ina Verstl and Ernst Faltermeier, whose book The Beer Monopoly was published by Fachverlag Hans Carl in 2016.

Enjoy the flavor of exceptional beer with a good conscience. This is possible when savoring one of the outstanding beers distinguished with the Slow Brewing Quality Seal.

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MegaBrew | In October 2015, the globalisation of the brewing industry drew to a close. The long-awaited takeover of SABMiller by AB-InBev, dubbed MegaBrew, was to render AB-InBev the unassailable leader in the race to global domination. However, five years on, AB-InBev finds itself in an unenviable position. Burdened with debt, it can no longer rely on deals to boost its growth.

Sule Pagoda, a 2600-year-old monastery in the middle of the city of Yangon, Myanmar (Photo: Harish Shivaraman on Unsplash)

Huge untapped potential | Considered as a pariah state for a long time while under the rule of the military junta from 1962 to 2011, Myanmar (also known as Burma) is emerging as one of the most interesting beer markets for domestic and global brewers. A number of foreign brewers have entered the country in recent years. This article presents an overview of Myanmar’s beer market and its major players.

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