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Ireland | Global flavour expert, Synergy Flavours, has conducted an assessment of the flavoured beer market, using data from Innova and the consumer research platform, VYPR. Synergy presented its findings at the May 2024 International Beer Strategies Conference in Portugal, including the surprising consumer preference for bitter taste profiles in beer.
Raw materials
Nuremberg | On 16 July 2024, hop specialist BarthHaas presented the latest BarthHaas Report at an online press conference. It shows that the world hop acreage declined in 2023 for the second year in succession. It decreased by 3.3 percent year on year to stand at 60,641 hectares.
Market
United Kingdom | Figures released at the end of April show the UK brewing industry post a considerable -38 net closure rate across the UK, with all regions either seeing a reduction in the overall number or remaining the same.
Market
Comeback | There’s no denying it: It’s an IPA world in the USA’s craft beer world. India Pale Ale, along with its many substyles – from Imperial, to West Coast, to New England or Hazy, to Brut, to Cold – with their uniform monotony of citrus-dominant hoppiness from Citra, Mosaic, Galaxy, El Dorado, Amarillo, and a smidgen of dank Simcoe, have enjoyed a market share of over 40 percent in 2023!
Market
Brewery Tracker | The figures released by the Siba UK Brewery Tracker show the UK total number of active brewers now stands at 1815, compared to 1828 in January 2023.
Market
Maltless hop water | In her newest market report, BRAUWELT author Elva Ellen Kowald gives a short overview of the history of using hops as an essential beer ingredient and focuses then on what she calls the second hop revolution: Water infused with hops, an emerging beverage category that came into being in the wake of a new health awareness.
Market
US antitrust | Luck plays a big and often unacknowledged part in a company’s success. Constellation Brands struck it lucky twice in the past 30 years: first in 1996, when Grupo Modelo awarded them an evergreen contract to import Corona Extra into the US; then in 2013 after trustbusters at the US Department of Justice forced a settlement on AB-InBev during its takeover of Grupo Modelo, which turned Constellation into an independent, fully integrated, and economically viable beer industry competitor.
Market
Focus on quality standards | While industry luminaries have been talking about the need for brewing quality standards since the beginning of the craft brew movement, Ray Daniels, the author of the seminal book Designing Great Beers, went one step further in 2007 when he decided to focus on quality standards for the customer experience at the point of sale – whether in a bar, a restaurant, retail store, or brewery tap room. Daniels was prescient in calling out the critical importance of competent and knowledge-based servers in the industry – and that everything they do, from their professionalism to their knowledge of beer and beer styles, to their presentation in the glass, to their care of the product, can make or break a consumer’s idea of a beer, a brand, or the craft industry as a whole.
Market
Beer podcasts | Just as there are cable networks and streaming services for every topic and taste, so are there beer podcasts. Just name a beery topic and you’ll find a podcast for that, whatever your interest – the latest industry news; interviews with brewers and “beer celebs”; beer festivals and competitions; home brewing; brewing science and technology; and not least, banter about life and drinking. Elva Ellen Kowald introduces us to the fascinating world of beer podcasts and takes a closer look at three podcasters.
Market
New perspective | As crisis-hardened Boomers continue to retire, Gen Xers are taking over brewers’ C-suites in Europe. They may bring with them a new perspective on what it means to be a corporate leader, but they have scant experience in handling political risks. In today’s world, risk is a far more complex and demanding issue than it was twenty or even ten years ago.
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BRAUWELT on tour
Current issue
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BRAUWELT on tour
