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New organics regulation | The market share of organic products in Germany and Europe continues to grow strongly. From 2010 to 2020, sales in Germany grew by 249 % from EUR 6.02 billion to EUR 14.99 billion, according to Statista. The new Organic Regulation by the EU will impose stricter requirements on the composition of flavourings. What does this mean for beverage producers?
Market
Creative approaches | Part 1 of this two-part article series outlined the new strategic challenges faced by breweries in the current craft beer environment to get their products from the mash tun and fermenter to the consumer’s table. While part 1 dealt primarily with conventional, primarily off-premise, and mostly “Three-Tier”-conform channels into the trade, this part 2 focuses more on creative, micro-targeted, or segment-target approaches, including online, to moving beer to market in today’s modern, rapidly changing alcoholic beverage environment.
Market
Digital platforms | In today’s climate, political issues – from public health to energy supplies and road planning – have become hotly contested. Stakeholder groups are dragging business leaders into debates that have little to do with their commerce. Breweries too have entered into the fray, willingly lending their names to causes by brewing special beers and making donations. But this year’s events have shown how easily Twitter and Instagram can be turned into public pillories, destroying reputations and skewering business plans in their wake.
Market
A rocky road | American craft beer had to face some serious challenges in the past ten years: the corona pandemic; the rise of alternative beverages; a shopping spree by Big Brewers; and a shift in consumer behaviour. Part 1 of this new two-part article series on the challenges in a brave new craft world deals primarily with conventional, mainly off-premise, and mostly “Three-Tier”-conform channels into the trade. The second part will focus on some of the more creative strategies breweries employ in their many struggles to do well in the modern and rapidly shifting alcoholic beverage retail environment. It will be published in BRAUWELT International 1 2022.
Market
A phoenix from the ashes | On a road trip this June along the East Coast of the United States, it seemed that COVID-19 was but a distant memory. At each stop, restaurants and bars were filled to capacity. Reservations were mandatory, and even then, having to wait to be seated was common. Seemingly overnight, OpenTable®, Resy, and other digital reservation apps became essential travel accessories. Apparently, things are starting to look up for the hospitality sector.
Market
Troubles and changes | From bottle and can shortages to shipping delays and soaring commodity costs, the pandemic has strained brewers’ global supply chains. Amid ongoing geopolitical tensions and a toughening of European legislation, brewers will need their ingenuity to adapt their supply chains in favour of greater localism.
Market
Taxation and Japanese brewers | With a population of about 25 million [1], Australia is one of the least populated major beer markets. While it is far from the top of global beer consumption league tables, the country has emerged as a leading producer and consumer of beers in the Asia Pacific region. BRAUWELT International presents an overview of the Australian beer market and major players operating in the country.
Market
Ready-to-drink | Cold brew has become the fastest growing segment of the ready-to-drink coffee market in the past three years, according to a research conducted by food and drink experts Zenith Global in June 2021.
On tap
From craft beer to alternative beverages | The food and drink scene in Portland, Maine, has been booming ever since Bon Appetit magazine named this small city of 67000 on the Atlantic coast, half-way between New York City and the Canadian border, the “2018 Restaurant City of the Year.” With its focus on fresh, local ingredients, only hours-old seafood and a constant influx of top-notch chefs, Portland has indeed become a foodie’s paradise. The city is also a beer mecca of long standing – with some 30 breweries in the area, headlined by famed, Belgian-oriented Allagash Brewing Company, plus dozens of beer-focused bars, such as Novare Res, a destination “bier café” with 33 taps and 400 different beers in bottles. And Portland isn’t done yet.
Market
Dutch craft beer | What on earth have tulips got to do with beer? Very little it seems. Except perhaps for tulip shaped beer glasses. But there is one country in this world where tulips can serve as a metaphor for the phenomenal rise of craft breweries.
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BRAUWELT on tour
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BRAUWELT on tour
