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BrewDog opened its first alcohol-free bar, BrewDog AF, in London in January 2020 (Photo: BrewDog)

Globalisation | Craft brewers may see themselves as revolutionaries. But when it comes to setting up an international distribution, they have resorted to the Big Brewers’ time-worn models, which built on exports and licensing agreements to establishing breweries abroad, including some foreign M&A.

Market

EBC publications | The EBC Executive Team members met on the 13th of November, during the BrauBeviale 2019 edition, to finalise the Work Plan 2020.

Market
Florian Schneider (left) and Alon Tikotzky (Photo: Ziemann Holvrieka)

Important growht market | Ziemann Holvrieka expands its presence in Israel by signing an agreement on strategic alliance with the Israeli process technology and packaging specialist DrinkTech Ltd.

Market

Krones | On 12 December 2019, the executive board of the Neutraubling-based company decided on additional structural efficiency measures.

Market
The Meteor brewery at Hochfelden (Photo: Meteor brewery)

A French exception | The Meteor family brewery in Hochfelden, at the heart of the hilly Kochersberg hops-growing region in Alsace, has begun the 21st century with the eighth generation of the Haag family at its helm. These Protestant captains of industry for whom beer is the fruit of human labour have not forgotten Luther’s principles; in 2017, Meteor brought out a special edition beer to commemorate 500 years since the Reformation, with the Protestant Church of Alsace-Moselle.

Market
A supermarket shelf in South Carolina in October 2019: FMBs next to craft beer, imported beer, domestic beer, light beer and AB-InBev’s Natural Light Hard Seltzer (Photo: A. Paul)

Hard seltzers | The hard seltzer craze has gripped the US. So much so, that White Claw’s shortage in the autumn caused a panic. How could an alcoholic drink that intentionally tastes like fizzy water with hints of flavour, explode into the drinking public’s consciousness and fuel a meteoric sales growth? The answer is: because hard seltzers are refreshing, have fewer calories than beer and appeal to all genders. But will they have staying power?

Market
Map of Poland (Photo: Robert Fotograf on Pixabay)

Consolidation | 2018 saw a number of changes in the Polish beer market. New breweries were founded and consumers were able to choose from a total of 853 new beers. However, there was some consolidation among producers. BRAUWELT International takes a closer look at the Polish market.

Market
Container (Photo: distel2610 on Pixabay)

USA | Shipping beer and glass over long distances scores poorly on sustainability. Rabobank analyst Francois Sonneville favours a hybrid model, inspired by the wine industry, whereby beer is produced in the country of origin, shipped in bulk, and bottled in the market.

Market
A selection of six craft lager beers of well-known US craft breweries

Craft lagers | Something strange is afoot in the American craft brew market: Almost every brewery is now making at least one blond lager! Why? Well, it offers new opportunities for both artisanal breweries and quality raw materials suppliers.

Market
Ireland (Photo: Henrique Craveiro on Unsplash)

Beer in Ireland | Call it the luck of the Irish? While Ireland’s craft brewers have been struggling to build a local base by taking on the almighty duopoly of Guinness and Heineken, their bulging portfolios and deep pockets, consumers have moved on to drinking wines and spirits instead. And worse is to come. Once the UK leaves the EU, the whole industry will need to face up to its devastating consequences.

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Current issue

BRAUWELT International

Receive the most important BRAUWELT news three times a month for free.
Newsletter archive and informations
Your data is secure and will not be passed on to third parties. You can revoke your consent at any time by clicking on the unsubscribe link at the end of the newsletter.

By clicking on "Subscribe to newsletter," you confirm that you have read our privacy policy and accept the processing of your data as described therein.

BRAUWELT on tour

EBC Congress
Date 06 Sep 2026 - 09 Sep 2026
110 VLB October Convention
12 Oct 2026 - 13 Oct 2026
BrauBeviale
10 Nov 2026 - 12 Nov 2026
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