Oh America
Hard seltzers | The hard seltzer craze has gripped the US. So much so, that White Claw’s shortage in the autumn caused a panic. How could an alcoholic drink that intentionally tastes like fizzy water with hints of flavour, explode into the drinking public’s consciousness and fuel a meteoric sales growth? The answer is: because hard seltzers are refreshing, have fewer calories than beer and appeal to all genders. But will they have staying power?
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