Low or no alcohol: Trend or sea-change?
0.0 beers on the rise | There is a new prohibition afoot in the United States, but it is very different from the one ushered in by the 1920 Volstead Act, passed by Congress to ostensibly save society-at-large from the scourge of alcohol. This new anti-alcohol sentiment is driven by a grassroots movement of young individualists, still concerned with society, yet, unlike their forebears, more inward-looking and dedicated to a new personal ethos of self-care, fitness, and healthy living. Rather than succumb to what many perceive to be peer pressure to drink more than they would want or should, they prefer to arise each morning clear-headed, able to take on the challenges of the day. They are responsible dads, avid sportsmen, fitness buffs, serious professionals, good citizens.
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