Neon “Bud Light” sign in the form of a bus (Photo: Rythik on Unsplash)

USA | After the transgender activist Dylan Mulvaney promoted the beer on Instagram on 1 April, well-known American conservatives called for a boycott. Two executives at Anheuser-Busch, a unit of AB-InBev, have since taken a leave of absence.

„Craft“ neon sign (Photo: Tim Gouw on Unsplash)

USA | Craft beer production remained flat in 2022 in volume and market share, the Brewers Association (BA) reported in April. Small and independent brewers, which are represented by the BA, collectively produced 24.3 million barrels (28.5 million hl) beer, on par with 2021’s volume of 24.8 million barrels.

Houses of Blumenau (Photo: Diegocadorin on wikipedia.org)

Brazil | A bidding that will determine, who will become the official beer sponsor of Oktoberfest Blumenau, had to be repeated after Heineken contested AmBev’s win. The contract is to run from 2023 until 2029.

Smiling Buddha (Photo: Patrick Seguin on Unsplash)

USA | What more evidence do we need that corporate craft beer brands are struggling? Constellation Brands recorded an impairment charge of USD 66.5 million pertaining to what is left of its craft beer division in its fiscal year 2023 fourth quarter. This was reported by the website brewbound.com on 12 April.

Corona sign (Photo Samuel Regan Asante on Unsplash)

USA | In a case that revolved around the definition of “beer”, a federal jury ruled that the third-ranking US brewer, Constellation Brands, can continue to sell Corona and Modelo hard seltzers in the United States.

Supermarktshelf (Photo: neonbrand on Unsplash)

Brazil | Before its investors have nervous fit over Heineken being put on a blacklist in Brazil, the Dutch brewer issued a statement saying that it is not experiencing a boycott.

Glas of bourbon (Photo: Maxim Hopman on Unsplash)

USA | Molson Coors has continued its foray into the whiskey category with the release of its first bourbon, Barmen 1873 Bourbon, in April. The initial roll out covers 13 US states, and the suggested retail price is around USD 40 per bottle.

Bud bottle on a beach (Photo: stocksnap on Pixabay)

USA | After Dylan Mulvaney promoted the beer on the internet, well-known US conservatives tried to start a boycott. Will the controversy hurt Bud Light in the long run?

Glass of water with tablet (Photo: engin akyurt on Unsplash)

USA | Only five years after it opened, the Guinness Open Gate Brewery outside of Baltimore, Maryland, will cease its brewing operations and lay off some 100 workers.

Bud-Bottle on a beach (Photo: Stochsnap on Pixabay)

USA | For decades, Bud Light has enjoyed the reputation as the beer of choice for regular Joes. But AB-InBev's decision to partner with transgender TikTok personality Dylan Mulvaney to attract younger drinkers has infuriated some of the brand's most loyal, more conservative customers.

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