Can of Bells on a beach (Photo: Cyrus Crossan on Unsplash)

USA | Good grief: Is it really a worry who will legally own Bell’s brewery after the sale? The announcement in early November 2021 that Bell’s owner Larry Bell had sold his firm to Australian brewer Lion did not illicit the usual sneers (“shame on you for selling out to a Big Brewer”) that accompanied craft brewery sales in the past. Instead, a commentator on wondered who would legally own Bell’s as of now.

Five Monster energy drink cans (Photo: Christian Wiediger on Unsplash)

USA | The maker of energy drinks, Monster Beverage, is said to be exploring a deal with beer and drinks company Constellation Brands. The megadeal, first reported by Bloomberg on 21 November 2021, would potentially bring together beer, energy drinks, spirits, RTDs, and even cannabis, thus reactivating the concept of a total beverage company, which went out of fashion more than a decade ago.

Picnic blanket and cool bag with Hoop Tea cans (Photo: Anheuser-Busch)

USA | So it is hard tea now for AB-InBev. On 15 November 2021, it purchased Hoop Tea, a Maryland-based beverage company known for its tea-infused malt beverages and seltzers, which are sold in cans and pouches.

White and red labelled Truly Can (Photo by Camden & Hailey George on Unsplash)

USA | It must have been a tough decision to take: Boston Beer, the maker of Truly hard seltzer, threw away excess stock, instead of discounting it. This was in response to a category-wide sales slowdown.

Can of Bell’s Light Hearted Ale on a beach (Photo by Cyrus Crossan on Unsplash)

USA | Michigan’s Bell’s Brewery, which was among the first wave of craft breweries in the 1980s, has agreed to be sold to the Australian beer company Lion and its parent, Japanese brewer Kirin. This was reported on 10 November 2021.

For rent sign in window (Photo by Aaron Sousa on Unsplash)

USA | Stone Brewing’s Napa taproom and brewery was closed at the end of October 2021, after a judge gave its landlord the power to evict the firm. Almost 40 people lost their jobs.

LGBTQ+ flag (Photo by Sharon McCutcheon on Unsplash)

USA | Is this what woke brewers do? After Earth Day (22 April), New Belgium brewery has also added National Coming Out Day (11 October) to its list of release dates. It launched a special beer, appropriately named Biere de Queer – Celebration Ale, which was sent to hundreds of members of Congress to persuade them to pass the Equality Act.

Can of Truly hard seltzer

USA | Errr, will punters really seek out a destination taproom to drink hard seltzers? Boston Beer clearly thinks so. Truly LA, as this brick-and-mortar taproom is called, will open next year in Downtown Los Angeles. It will seat 350 persons indoors and outdoors.

Hard Seltzer can (Photo by Camden & Hailey George, Unsplash)

USA |Hard seltzer’s slumping summer sales have sent waves of concern across the beverage industry. The slowdown started with consumers’ return to the on-premise and has only gotten worse as the summer has worn on.

Sign against racism (Photo by Ehimetalor Akhere Unuabona on Unsplash)

USA | As allegations of sexual discrimination and harassment shook the craft brewing industry earlier this year, several industry groups came together as the BRU (Brewing Respect and Unity) Coalition. It seeks to drive an industry-wide adoption of best practices for preventing discrimination, harassment, and violence within the brewing industry.

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