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23 February 2024

Molson Coors hikes marketing spending to steal from Bud Light

USA | Molson Coors ended its 2023 financial year with net sales growth of 9.4 percent to USD 11.7 billion, thus meeting its full-year guidance. The firm increased its underlying net income by 32 percent to USD 1.2 billion. One of the drivers of that growth was the downfall of Bud Light.

Brauwelt International Newsletter

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Brauwelt International Newsletter

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