Birdseye shoot of Horseshoe Bend, Arizona (Photo by Daniel Vargas on Unsplash)

USA | Touting “Drink A Seltzer and Help Save a River” was not enough to sway consumers. As hard seltzer sales move into the crucial summer season, Coors Seltzer is getting out of the game.

Blue neon sign, saying: “Work harder” (Photo by Jordan Whitfield on Unsplash)

USA | AB-InBev’s new guard, CEO Michel Doukeris and North America chief Brendan Whitworth, have their work cut out. In his farewell interview with the Financial Times (FT) newspaper, on 4 July 2021, former CEO Carlos Brito, who stepped down at the end of June, said that the age of megadeals is over. This, analysts said, will put more pressure on AB-InBev to build brands and grow organically, although its scale has sometimes stood in the way of agility.

Cannabis leaf (Photo by Elsa Olofsson on Unsplash)

Canada | Because of a lingering fear that legal cannabis would eat into beer sales, brewers have openly embraced cannabis companies. Constellation Brands was the first major alcohol producer to break the taboo. In 2017, it took a USD 4 billion stake in Canadian producer Canopy Growth. Other brewers followed suit.

Neon sign saying “treat yourself” (Photo by Jenna Day on Unsplash)

USA | The beer industry enters into the summer selling season with a stiff wind at its back, at least in terms of shipments. Brewers had a very solid start to 2021. Was 2020 just a passing storm with no lasting impact?

White and red labelled can (Photo by Nathan Dumlao on Unsplash)

USA | It was kind of unsettling to hear Jim Koch, the founder of Boston Beer, only talk about hard seltzers at the US industry gathering, the Beverage Forum, which was held in May. Is beer on the way out, and its continued decline taken for granted, that everybody is painting the future of hard seltzers and a host of Alternative Adult Beverages in glowing hues?

White and blue hard seltzer can in beach sand (Photo by Cyrus Crossan on Unsplash)

USA | Disruption may be such an overused term. But it perfectly describes what hard seltzers did to the US beer market. At the Beverage Forum, organised by the Beverage Marketing Corporation and conducted online in early May 2021, Anthony van Mandl, 71, the owner of Mark Anthony Brands and maker of White Claw, explained which trends boosted the category.

Woman with sign #metoo (Photo by Mihai Surdu on Unsplash)

USA | Allegations of sexual, racial and other misconduct, which were published on Instagram in May, have rocked the American craft beer industry. They have prompted resignations, firings and promises for change.

Businessman opening a newspaper (Photo by Adeolu Eletu on Unsplash)

USA | In the old days, employees lived by the rule: leave your politics and religion at the front door. Not any longer. Now they are encouraged to bring their “whole self to work”, which willy-nilly includes their political beliefs. Internal message boards are full of heated debates about all kinds of social issues. What are company bosses to do?

Graffiti be the change (Photo by Maria Thalassinou on Unsplash)

USA | Is this just an American thing or will it catch on in Europe too? US craft brewers have long used their beers as a soapbox. From Lagunitas’ Undercover Shut-Down Ale, a jab at a 2005 St Patrick’s Day police raid on their brewery, to the many anti-Trump beers, craft brewers have found that embracing a cause can help sell a product.

Neonsign drinks (Photo by Stephan Valentin on Unsplash)

USA | Call it a sign of how desperate industry watchers have become that a merger between France’s drinks firm Pernod Ricard and US distiller Brown-Forman is being talked up again, following Diageo’s recent launch of a share buyback programme.

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