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The Americas
USA | After a tumultuous 2023 for Bud Light, Benoit Garbe, the chief marketing officer of Anheuser-Busch, will resign at the end of the year. He will not be directly replaced. Instead, US chief commercial officer Kyle Norrington will oversee marketing for the country moving forward.
The Americas
USA | Trumer Brewery, one of the few US craft breweries to brew European style pilsner beers exclusively, opened its first fully-fledged taproom this autumn, with a beer garden and pilot system producing lagers, including a schwarzbier and both highly hopped and unfiltered pilsners.
The Americas
USA | After two decades as the top-selling beer in America, Bud light lost its title this year. Modelo Especial took over as the most popular beer tracked in retail channels. Everyone had a view why Bud Light was relegated to second place. But hardly anyone put it down to fundamental changes in consumer perceptions and the beer price architecture.
The Americas
USA | Rap mogul Sean Combs sued Diageo again on 27 October in the New York Supreme Court, this time for “unlawful retaliation by a powerful international corporation”.
The Americas
USA | Amongst all the consumer excitement about Boston Beer releasing its super-strong (28% ABV) and super-expensive (USD 240 per bottle) Samuel Adams Utopias beer this month, only analysts took note that the firm again booked an impairment charge related to Dogfish Head, the craft brewer it acquired in 2019.
The Americas
USA | AB-InBev wants Bud Light to go back to being the beer men drink while watching football or having a barbecue. As the brewer tries to reverse a slump in Bud Light sales, its American unit, Anheuser-Busch, signed the biggest-ever sponsorship deal in the history of Ultimate Fighting Championship (UFC) to become the brand's official beer.
The Americas
USA | It’s a worry. In recent weeks the share prices of Coca-Cola, PepsiCo, Mondelez International, and Constellation Brands, as well as of retailers like Walmart and Costco, have fallen. This came after anonymised data by Walmart had shown that US shoppers, who bought weight-loss drugs, also purchased less food.
The Americas
USA | The property that for 44 years has housed San Francisco’s historic Anchor Brewery’s “steam beer” plant in Potrero Hill officially hit the market on 12 October.
The Americas
USA | In March 2024, Molson Coors will debut Happy Thursday, a line of alcoholic refresher beverages aimed at younger American consumers. Its name refers to the unofficial start of the weekend. Molson Coors said it created the beverage using insights from a panel of Gen Z consumers.
The Americas
Brazil | Heineken-owned Kaiser was added to the government's list of companies responsible for labour conditions analogous to slavery, Reuters reported on 6 October.
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BRAUWELT on tour
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BRAUWELT on tour
