USA | A trial in a trademark dispute, in which craft brewer Stone is suing MillerCoors (now Molson Coors) for compensation after MillerCoors had niftily rebranded its economy beer brand Keystone and thus stolen Stone’s craft beer customers, began on 7 March 2022. It is scheduled to last for three weeks.

Deal talks between Monster and Constellation continue

USA | So Monster and Constellation are still talking about a combination. According to Bloomberg, talks between the two beverage firms are progressing. Indeed, an agreement could be reached in the coming weeks if negotiations proceed smoothly. The similarly sized companies have a combined market value of about USD 90 billion.

US Treasury brews up ideas for a more competitive beer market

USA | The Treasury Department’s long-awaited report on competition in the markets for beer, wine, and spirits was finally released on 9 February 2022. While it commends the proliferation of new firms over the past several decades, the report also details challenges to the growth of small businesses and new entrants into the marketplace.

USA | Boston Beer, on 16 February 2022, reported weaker-than-expected results in the latest quarter, as the brewer faced further challenges related to its Truly Hard Seltzer. The brewer of Sam Adams booked a fourth-quarter loss of USD 51.8 million, mainly due to volume adjustment costs, compared with a profit of USD 32.8 million a year earlier.

USA | Monster Beverage has been mulling a move into booze for years. In a significant shakeup to the US craft brewing industry, on 14 January 2022, Monster announced it will acquire the craft beer and hard seltzer producer CANarchy Craft Brewery Collective for about USD 330 million in cash from private equity firm Fireman Capital Partners.

Canada | It is pick’n chose for The Coca-Cola Company. Having partnered with Molson Coors for its Topo Chico hard seltzer, the beverage firm, in January 2022, said it has now chosen rival Constellation Brand to create a line of RTD cocktails under Coke’s Fresca soft drink brand. Slated to arrive some time this year, the drinks will be produced, marketed and distributed by Constellation.

Canada | The world’s leading brewer, AB-InBev, and cannabis firm Tilray have ended their partnership by mutual agreement. According to Tilray’s CEO Irwin Simon, on 6 January 2022, AB-InBev was unwilling to launch THC beverages in Canada. Cannabis drinks can legally contain either THC, which is psychoactive, CBD, which is non-psychoactive, or a blend of the two. They must not contain any alcohol, though.

USA | Molson Coors has disposed of San Diego’s craft brewer Saint Archer after seven years. It has pulled the brand from store shelves and sold the brewery (capacity: 100,000 barrels) and two local taprooms to Kings & Convicts, the owner of craft brewer Ballast Point.

USA | Who needs a pricey dispensing machine for cocktails at USD 300 each that will only clutter up your kitchen counter? On top of splurging out on a machine you needed carbon dioxide (a two-pack of cannisters cost USD 15) and the pods, which set you back USD 16 for a 4-pack. So why invest in a Drinkworks kit, if you can buy pre-mixed cocktails for around USD 10 for a 4-pack?

Mexico | The brewer of Corona beer agreed to build a new brewery in southeastern Mexico, according to a Wall Street Journal report. The agreement between Constellation Brands and Mexico’s President Andres Manuel Obrador, announced in December 2021, comes two years after the government forced Constellation to close its nearly completed 10 million hl Mexicali plant near the US-Mexican border. The plant’s exact location has yet to be announced.