USA | The Florida governor and 2024 Republican presidential candidate hopes to use the levers of government to go after a megabrand he has singled out for its supposed “wokeness”: Bud Light. In a letter, which became public on 20 July, Ron DeSantis urges the state’s pension fund manager to explore a lawsuit against Bud Light’s parent company.
USA | Constellation Brands seems to have reaped the benefits of the Bud Light boycott as sales of its Modelo brand boosted results in the most recent quarter, ending 31 May.
USA | Rarely has an effort at rejuvenating a brand gone as spectacularly wrong as when Bud Light’s marketers entered into a partnership with a transgender social-media star, only to fall victim to America’s culture wars. Now it seems all efforts to salvage Bud Light’s reputation are either ridiculed or slammed by the commentariat.
USA | The news comes as a shock: San Francisco’s historic Anchor brewery stopped making beer on 12 July and will close down at the end of July. This means the end to a 127-year run for the California institution that weathered the earthquake of 1906, Prohibition, and several bankruptcies.
USA | New York’s heritage brewer, FX Matt, struck a deal to acquire the legacy craft brewer Flying Dog Brewery from Frederick, Maryland. Financial terms of the transaction were not disclosed.
USA | Constellation Brands has pulled the plug on craft beer. The third-ranking US brewer disposed of its two remaining craft breweries – Florida’s Funky Buddha and Texas’ Four Corners – to their respective founders in May.
USA | The rapper and businessman Sean Combs - also known as Diddy – is suing spirits firm Diageo for racism. He says Diageo undermined their joint venture by typecasting Ciroc vodka and DeLeon tequila as “Black brands” meant only for “urban” customers.
Brazil | Weighed down by a mountain of debt, Brazil’s third-ranking brewer, Petropolis, at the end of May, asked its creditors for discounts of up to 70 percent on some of its debts. It also offered to sell assets from its operation in the energy sector to generate cash. Two months previously, Petropolis had been granted a court-supervised reorganisation to avert insolvency.
USA | Michigan’s largest craft brewer, Founders, closed its Detroit taproom for good - making the announcement on 1 May and just hours after a former worker filed a new racial discrimination complaint against the company.
USA | After the transgender activist Dylan Mulvaney promoted the beer on Instagram on 1 April, well-known American conservatives called for a boycott. Two executives at Anheuser-Busch, a unit of AB-InBev, have since taken a leave of absence.
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