Boston Beer is now a Twisted Tea story

USA | In a soft set of second quarter results, only Twisted Tea delivered bright results for Boston Beer. The hard iced tea accounted for 57 percent of Boston Beers’s volumes in the latest Nielsen data (Truly Hard Seltzer at just 28 percent), wrote Nadine Sarwat of Bernstein on 25 July. She noted that two years ago those percentages were reversed. These days, Twisted Tea is Boston Beer’s “only meaningful source of growth”.

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