Modelo and Nestlé in bottled water deal

At the end of January 2007 Modelo and Switzerland’s Nestlé announced the completion of a joint-venture which allows them to manufacture, distribute and market bottled water brands in Mexico, which includes brands such as Santa Maria and Nestle Pureza Vital. Nestlé already has a bottled water business in Mexico. The new venture will also import and distribute Nestlé’s brands San Pellegrino, Perrier and Acqua Panna.

In the world’s second-largest bottled water market with an annual turnover of around 15 billion litres, Nestlé has a market share of 15 percent. According to Nestlé the Mexican market is growing at an annual pace of 8 percent.