The announcement of the USD 52 billion sale of Anheuser-Busch to InBev on 14 July 2008 throws the future of ten Anheuser-Busch amusement and water parks into the air, including that of several other businesses which InBev may consider as “non core”.

What’s more interesting – gaining insight into U.S. consumer habits or learning more about beverage trends in the U.S.? Actually, both. That’s why attending the 2008 Beverage Forum in New York proved insightful, especially to foreigners.

If rumours are true that did the rounds in the United States last week, then Grupo Modelo was close to selling its shares to Anheuser-Busch in order to save its Big Brother from InBev´s unsolicited attention.

Although last week InBev and Anheuser-Busch were still in loggerheads over some legal quibbles and it seemed that the hostilities could drag on well into the final weeks of the U.S. presidential campaign, the shareholders of Anheuser-Busch decided that enough was enough and pushed Anheuser-Busch towards accepting a sale. That way they prevented Anheuser-Busch and its brands from suffering any irreparable damage.

Fruit beverages, long a staple of Americans´ beverage diet, have struggled to keep up with changes in the marketplace, a new report by the Beverage Marketing Corporation says.

On 26 June 2008 Coca-Cola FEMSA, the largest Coca-Cola bottler in Latin America, announced that it has successfully closed a transaction with The Coca-Cola Company to acquire its Refrigerantes Minas Gerais Ltda. (“Remil”) franchise territory. The transaction valued at USD 364.1 million, is subject to the customary approval of the antitrust local authorities.

August Busch IV and Carlos Fernandez have very little in common, except that they got their jobs at their respective companies the same way: because they are family.

Summer’s here. Bud Light Lime’s

Anheuser-Busch scored a surprise success with the launch of its Buds Light Lime, a beer that is to compete directly with Miller Chill and Corona Extra.

The search for alternative fuels is taking a crazy turn. Molson Coors is donating fuel made mostly out of beer waste to the Democratic National Convention to be held in Denver from 25 to 28 August at the Pepsi Center.

Anheuser-Busch scored a surprise success with the launch of its Buds Light Lime, a beer that is to compete directly with Miller Chill and Corona Extra.