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The search for alternative fuels is taking a crazy turn. Molson Coors is donating fuel made mostly out of beer waste to the Democratic National Convention to be held in Denver from 25 to 28 August at the Pepsi Center.

Anheuser-Busch scored a surprise success with the launch of its Buds Light Lime, a beer that is to compete directly with Miller Chill and Corona Extra.

Following April’s recall of defective 12 ounce beer bottles, Boston Beer, the brewer of Samuel Adams, reported a net loss of more than three million dollars during the first quarter.

In May, Schincartiol agreed to buy the Cintra brands that market leader AmBev had been forced to divest following a competition authority ruling.

For a few weeks now the world’s financial centres have been abuzz with a possible USD 45 billion bid by InBev for Anheuser-Busch.

You thought that with running a brewery you were in the beer business? Apparently not. Goose Island’s brewpub closure proves that you are in the retail business. Because should your neighbourhood suddenly become hip you can fall victim to rising rents.

No, it’s not called a hattrick but the Trumer Brauerei is certainly aiming for it. At the World Beer Cup 2008 Trumer Pils was awarded a gold medal for Best German-Style Pilsner. This is an extraordinary accomplishment for Trumer Pils following the Gold medal win at the World Beer Cup competition in 2006.

It was a big bash. On 19 April more than 1,500 guests attended a formal beer dinner at the World Beer Cup in San Diego when the winners were announced.

SABMiller is to launch a craft-style Miller Lite. You read correctly: a craft-style Lite by Miller. All marketing...little sense. Craft is flavour and intensity. Lite is Miller. Many craft brewers hope the launch will fall flat.

My oh my, they either bank on the Baby Boomers’ early senility or on their laid back sense of humour that comes with age. In any case, Pabst Brewing has re-launched Schlitz beer, the erstwhile largest-selling beer in the U.S. which infamously went under in the 1970s.

Brauwelt International Newsletter

Newsletter archive and information

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Brauwelt International Newsletter

Newsletter archive and information

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BRAUWELT on tour

Trends in Brewing
06 Apr 2025 - 09 Apr 2025
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