The Americas
Paris Hilton stars in Brazil in an advertising campaign by Schincariol. The brewer is launching a new product called “Devassa Bem Loura”. Devassa, a lager microbrewery, originally from Rio de Janeiro, was bought by the privately-owned Schincariol Group in 2007.
The Americas
For those looking for training that will take them from little-to-no knowledge of draught to complete understanding of the technology, the 4-day Siebel Draught Master Programme (22 – 25 March 2010 in Golden, Colorado) will build knowledge through extensive and in-depth content.
The Americas
Punters looking for exotic beers at the Whopper Bar will be disappointed. Burger King is starting out with selling domestic brands like Miller and Budweiser and will consider other beers down the road.
The Americas
The finance minister said the proceeds from these tax increases will go to finance rising spending in health coverage in 2010 and beyond, so the effect on the government’s budget deficit will be neutral.
The Americas
Tesco, the world’s number three retailer, opened its first U.S. Fresh & Easy convenience store in 2007 amid much speculation whether it would make it on the U.S. market.
The Americas
Keith Lemcke of the Siebel Institute says that they have been watching the interest in small-scale commercial distilling grow over the last decade or so and noticed that in the last couple of years that interest seems to be accelerating.
The Americas
Mr Hickenlooper moved to Colorado almost 30 years ago to work as a geologist. After getting laid off during the 1980s oil bust, he and several partners opened the Wynkoop brewpub in downtown Denver, thus kicking off the revival – some say gentrification – of Denver’s dilapidated city centre which today is a booming business and residential area.
The Americas
You have to give it to Peru’s Ajegroup: its owners waste no time. When their plans to build a brewery in Mexico were thwarted by Mexico’s duopoly brewers FEMSA and Grupo Modelo pulling strings, they changed their minds quickly and set up a 300,000 hl brewery in their homeland of Peru instead.
The Americas
For those people, the Siebel Institute of Technology will host the Professional Beer Tasting & Styles course on 4th and 5th February 2010. This two-day workshop gives participants a solid foundation of beer knowledge, with a special emphasis on beer styles and tasting. Designed and created by brewing historian and beer style expert Randy Mosher, students learn about the world of beer styles through presentations that include:
The Americas
The fines, among the highest ever paid by individuals in a financial lawsuit in Brazil, stemmed from a complaint filed in 2004 by Previ, a large Latin American pension fund, against terms of the sale of AmBev to Belgium’s Interbrew and the takeover of Canadian brewer Labatt, the regulator said.

