The next act in the takeover battle of Anheuser-Busch has just begun. While SABMiller let it be known that it has conducted informal talks with Grupo Modelo and InBev as concerns a partial or complete acquisition of the Mexican brewer, sources close to Anheuser-Busch said that the American brewer is planning to reject InBev´s offer.

Things are finally moving on. Although the Board of Anheuser-Busch at its Friday 20 June 2008 meeting did not come out in favour of selling the largest brewer in the U.S. to InBev, it did not rule out a sale either. Which can only mean one thing: The Board wants to drive up the price and see how much InBev is willing to fork out for Anheuser-Busch before it commits itself, one way or another.

Anheuser-Busch is launching Bud Light Lime on Cinco de Mayo, a top selling day for Corona Extra. How much more confrontational can matters become between Anheuser-Busch and Grupo Modelo?

The SENAI-RJ by the Technological Center at Vassouras realize every year a Symposium to inform the brewery production chain the state-of-the-art in terms of technology. This year, besides the Symposium, SENAI-RJ will celebrate 15 Year Anniversary of the Brewery School.

A sharp rise in raw materials costs that cannot be passed on to the consumer will mean that many craft brewery may not make it through 2008.

Molson Coors and SABMiller are expected to look for new headquarters.

Brewers Anheuser-Busch and Miller said at a conference in Florida in February that several U.S. state Attorneys General have demanded information on how they market and sell caffeinated alcoholic drinks.

In a beer market that is basically flat and where domestic volumes can only be maintained with the help of price promotions, Anheuser-Busch plans to use line extensions of core brands, different advertising, and cost cuts to revive its core beer sales and profitability.

The Coca-Cola Company said it would continue to make acquisitions, but they were not necessary for the world’s largest soft drink maker to meet its long-term growth objectives.

John Brock, the former CEO of InBev, who was ousted in 2005 so that the Brazilian Carlos Britos could take his seat, will get a chance to revisit Belgium again – as the new CEO of the world’s largest Coca-Cola bottler.