Give me land, lots of land
At the beginning of October leading Mexican brewer Modelo, maker of Corona, said it bought land in the north of the country but does not plan to build a new brewery there or elsewhere soon. Modelo’s purchase of land in Coahuila state was a long-term investment. According to local media reports Modelo spent close to USD2 million.
At present, Modelo, which is half owned by U.S. brewer Anheuser-Busch and operates seven breweries in Mexico, still has brewing capacity to spare which means that it is not compelled to build a new brewing plant anytime soon. Moreover, the planned 2007 expansion of its brewery in Oaxaca State will push back any new plant-building operations even further. Modelo’s current capacity amounts to 51 million hl beer which will reach 60 million hl per year in 2007..
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