To BE or not to BE ..
.. that is the question, especially since Anheuser-Busch has claimed that its new brew by the name of BE. would take beer to a new level. Actually, it does take the E to a higher level - whatever the significance. Apparently frustrated by the success drinks companies have enjoyed with their flavoured drinks, Anheuser-Busch decided to launch its own brew under the Budweiser label which will be infused with caffeine, guarana and ginseng. Anheuser-Busch’s marketers describe BE as "well balanced with select hops and aromas of blackberry, raspberry and cherry". The combination will offer "a lightly sweet and tart taste - a great mixture of beer and new flavours for adults to enjoy when out with friends at a club or at
a bar after work with colleagues.S. BE will contain 6..
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6 print issues