Coors adding brewery
Signs, wonders and miracles still happen today. Coors’ announcement that it will add a brewery to its packaging facilities in Virginia is a case in point. For more than a decade, Coors’ executives have pondered the issue of whether to build a new brewery in the U.S. The "official" worry being, so to speak, the quality of the local water. Would consumers accept a Coors that had not been brewed with Rocky Mountains water? True, part of Coors’ lore is its Rocky Mountains heritage. But ever since Coors built a packaging facility in the Shenandoah Valley in Virginia 17 years ago, few people seem to have lost any sleep over the fact that Coors has regularly sent tankers from Colorado to Virginia with "beer concentrate"..
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