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15 October 2004

Rumours galore

We were promised fireworks. But all we might get is a damp squib. By the time you will be reading this, all talk about a rival bid for Molson could have dissolved into thin air. The story so far: In July, Canada’s leading brewer Molson agreed to merge with the number three brewer in the U.S., Coors, to form the world’s fifth-largest brewing group by volume. As there seems to be some doubt concerning the level of shareholder approval for the merger, the world has been biting its fingernails waiting for the disaffected Molson family member Ian Molson to put together a rival bid - with a little help from friends such as Heineken or SABMiller.S. imported beer segment. In September we heard it on the grapevine that SABMiller was negotiating with Ian Molson over the possibility of a bid..

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