15 August 2004

A merger of equals

"Oh yeah, Coors and Molson have merged. And - what else is new?" That seems to have been the general response to the announcement at the end of July that the North American brewers Coors and Molson would unite forces. Their "merger of equals" will create a new company, to be called Molson Coors Brewing Co., that will be the world’s fifth-largest brewing company with a total volume of 60 million hl beer, a combined revenue of about USD6 billion and EBITDA of approximately USD1 billion for the twelve-month period ending 31 March of this year. After all, the two companies have for years worked closely with one another. For example, Molson brews and sells Coors products in Canada - an arrangement which accounts for nearly 25 percent of Molson’s earnings.
As concerns leadership, Eric H...

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