Cleaning/Disinfection
Hugo Powell, the veteran marketer behind Labatt’s Ice Beer and recently elected President and Chief Executive of Interbrew SA, believes that the explosive growth of the Internet - it already has a 39 per cent penetration in U.S. homes and is expected to rise to 61 per cent in five years - will further the market fragmentation that has become the marketer’s nightmare. What makes matters worse is that the Internet users are disproportionately the younger, well-educated and wealthy groups that advertisers are trying to reach via mature media such as television. "Television for these people is Internet", Mr Powell declared.
Current issue
Most Read
BRAUWELT on tour
Current issue
Most Read
BRAUWELT on tour
-
Hopsteiner
Hopsteiner breeding program: cutting-edge Technology for yield, resilience, and brewing quality
-
Hopsteiner
Hopsteiner reinforces its sales and marketing teams
-
Hopsteiner
Global acreage, crop and yields
-
Hopsteiner
Global crop estimate 2025
-
Hopsteiner
LLZ™ – hop oil with a pronounced citrus note