The brewing and beverage industries are having to fulfil increasingly stringent requirements in terms of product safety, and also improve quality, efficiency and profitability. Production has to be flexible and efficient and be in a position to empty and refill tanks quickly and unproblematically with minimal effort. This gives a pivotal role to automatic cleaning of tanks and equipment.

Cleaning procedures in the brewing and beverage industries are usually automated to the greatest possible extent. Nevertheless, a large number of tanks and vessels are still cleaned with less efficient methods. The current most wide-spread method of vessel cleaning is with static spray balls. Increasingly, rotating spray heads are being installed.
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Hugo Powell, the veteran marketer behind Labatt’s Ice Beer and recently elected President and Chief Executive of Interbrew SA, believes that the explosive growth of the Internet - it already has a 39 per cent penetration in U.S. homes and is expected to rise to 61 per cent in five years - will further the market fragmentation that has become the marketer’s nightmare. What makes matters worse is that the Internet users are disproportionately the younger, well-educated and wealthy groups that advertisers are trying to reach via mature media such as television. "Television for these people is Internet", Mr Powell declared.