Future crate cleaning
A new approach was necessary because of a change in function for beverage crates, having shifted from a simple assemblage for food packaging to an advertising vehicle in the brewing industry.
Enormous investments were made in converting the crate pool, in expensive sorting plants for empties and setting up new (distribution)/logistics systems in order to increase market share. For marketing reasons, mainly bright colours, together with elaborate multi-colour prints, oftentimes supplemented with metallic effects, have been selected for dedicated crates. These form a dramatic contrast to the hitherto conventional solid ox-blood red Euro crates. After a few cycles, the exclusive appearance suffers, it has to be able to survive the harsh every-day environment of beverage crates.g....
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6 print issues
