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The Americas
It’s a big worry: with over 3,000 breweries operating in the U.S., basically every large city, landscape feature, creature and weather pattern has been grabbed and trademarked as the name of either a brewery or a beer. For newcomers to the increasingly crowded industry, finding names for their beers, or even themselves, is becoming harder and harder without risking a legal fight.
The Americas
How good can it get? Craft beer has yet to reach its saturation point. The industry’s U.S. revenue hit an estimated USD 4.2 billion in 2014, and it is now the fastest-growing alcohol category by revenue.
The Americas
Soft drinks giant Coca-Cola is set to cut up to 1,800 jobs worldwide as it continues its cost-cutting efforts, various media reported on 9 January 2015.
The Americas
And here goes another one. The Spanish brewery group Mahou San Miguel has purchased a 30-percent stake in the Founders Brewing Company, located in Grand Rapids, Michigan. The transaction was announced on 17 December 2014.
The Americas
Apparently, any beverage will do for Coca-Cola to help it reach its self-set target of doubling its business by 2020. In December, it launched its own brand of milk, which it claims could become so popular that it will “rain money” for the company.
The Americas
SABMiller’s monopoly in Colombia is coming under attack. In November 2014 it was announced that Postobon, Colombia’s major soft drinks maker controlled by billionaire Carlos Ardila Lülle, will be joined by Chile’s biggest brewer CCU to start selling beer in Colombia.
The Americas
Anheuser-Busch has recently completed a round of layoffs, U.S. media reported. But it would not say how many employees were affected, how many were in St. Louis, or give a date the layoffs occurred.
The Americas
It must be a fun job being a business scout for AB-InBev. All you have to do is visit craft breweries and drink lots of beer in order to sweet-talk their owners into selling their brewery. Or so I imagine. The latest craft brewer to have succumbed to an offer by AB-InBev is the 10 Barrel Brewing Company, located in Bend, Oregon.
The Americas
Voters in both San Francisco and the neighbouring university town Berkeley went to the polls on 4 November 2014 to decide whether they wanted a tax on their Cokes, Pepsis and other sugary soft drinks. San Francisco’s proposition would have added USD 0.02 per ounce on sugar drinks such as sodas, energy drinks, iced tea and juices, while Berkeley’s scheme asked for a USD 0.01 levy or USD 0.20 per can.
The Americas
How much of an impact will Mexico’s controversial “junk food” tax have on the sale of Coke this year? Initially, Coca-Cola FEMSA expected sales volumes in Mexico to drop between five and seven percent this year as a result of the food tax which levies 1 Peso (USD 0.08) per litre tax on soda. The tax was introduced in January this year.
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BRAUWELT on tour
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BRAUWELT on tour
