Doing the beer shelf shuffle
With double-digit sales gains and an expanding consumer base, craft beers are popping up everywhere. Supermarkets, big-box chains and convenience stores are giving more shelf space and attention to the category. But how much more space can craft beer get? Behind the scenes there is already a tug-of-war between the Big Brewers defending their territory and the small brewers trying to shoulder in.
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6 print issues