From Germany into the world. No other brand of German beer has been able to rack up such success on the international parquet as the Beck’s brand from the Brauerei Beck & Co, Bremen.

The reason for this high degree of internationality is certainly based largely on the brewery’s origins. Freedom, adventure, pioneering spirit, and internationality - characteristics that symbolize the brand today and describe the company’s founder Heinrich Beck, who together with Lüder Rutenberg established the "Kaiserbrauerei Beck & Co." in the year 1873 after gaining extensive experience in the USA. It was thanks to his efforts that this Bremen beer quickly found its way to Asia, Africa, Australia, and the east coast of the United States. Beck & Co. A decisive cost-cutting aspect.

Breweries have always been very interested in separating beer from excess yeast suspensions as it is possible to recover high quality beer from oftentimes discarded excess yeast by-product. A new system has been introduced which makes economic utilisation of this technology feasible, also in smaller breweries.

"We are a lean, mean, fighting machine." Graham Mackay chose his words carefully. And then acted on them. A year ago he announced that South African Breweries would buy a first world brewer. Finally, this past May the developing market brewer took over the second largest brewer of the US, Miller Brewing Company, to become SABMiller.

A lean, mean, fighting machine." A CEO who likens his company to a boxer. Such a CEO is hard to find. Certainly among brewers whose executives from St. Louis to Tokyo will do just about anything to soften their company’s image around the edges to appear cuddly and wholesome, i.e. politically correct, ecologically conscientious and socially accountable. It takes someone who is big-game-sure or ... Graham Mackay. Hence the American connection....

The tweed jacket once worn by the gentleman brewer: in the attic. The gentleman banker’s pinstripe suit and bowler hat: donated to Oxfam. Gentleman brewer and banker have disappeared. With them have gone the British brewing industry and the British investment banks.

The gentleman banker conjures up an image of a middle-aged man in the City’s mufti, giving sage advice to well-heeled private clients. Among his clients would have been a gentleman brewer, who spent his life at his club, his country house, his brewery... and occasionally in the City to discuss investment opportunities. For centuries, British business and politics have reflected the values of the four pillars of society: the aristocracy, the clergy, the bourgeoisie and the "beerage", the so-called beer aristocracy.P...

Catering for a population base of some 167 million people, Brazil’s beer market is one of the most dynamic markets in the world with a huge potential to grow. However, expansion or upgrade projects are often complicated by issues such as great travel distances, transportation costs, seasonality, electrical power constraints, UV light, high temperatures, packaging requirements, raw material costs, competition etc. In order to remain competitive, decisions have to be made fast and be implemented very quickly.

According to the informations in "The Emerging Markets Brewery Fund", edited by the HypovVereinsbank, New York, edition april 2001, the most important breweries in the developping countries, resp. emerging beer markets have developped in 2000 as follows:

Asia
In China, Tsingtao noted an increase of 74% to 18.6 million hectolitres. The enterprise did acquire 14 breweries last year, and has a capacity of 28 million hectolitres now. The market share increased from 5.2% to 8.3%. However, the part of low-priced beers increased as well. That means that the average selling-price of their beers diminished by 14%.
Yanying, the second largest Chinese brewery, had an output of 14.1 million hectolitres (+ 36%) in 2000 and a market share of 6.3% (5.1% in 1999).2%.5%.5%.
....

Table

The Japanese beer market is regarded as one of the most competitive in the world. Whereas some twelve years ago, the launch of Asahi Super Dry revolutionised the market, beers with a reduced malt content (Happoshu) are now making the running. Kirin’s activities are not limited to the domestic market, the brewery is extremely active on a global scale.

Nowadays, modern breweries commonly use one of three different processes for wort boiling. As well as atmospheric, air-free boiling and air-free boiling using mechanical or thermal vapour compression at evaporation temperatures of 99 to 100°C, many breweries use low-pressure boiling (LPB) at temperatures from 102 to 105°C (ps = 1.09 - 1.21 bar). In the very recent past, dynamic low-pressure boiling has additionally proven itself in many breweries to have technological advantages.

Globalisation - the prophecy becomes reality. Geographic integration, specialisation or "dressing-up" for sale as the brewers’ answers to the progressive fusion of the markets.