Recent developments in the global beer market
Although Europe reigns supreme as the largest beer-producing region, the faster-growing Asian markets have prevented it from significantly enlarging its share of worldwide volume. Indeed, Asia has been responsible for much of the global growth and is the focus of considerable industry activity.
In 2002, global beer volume exceeded 1.4 billion hectoliters, according to Beverage Marketing Corporation’s Global Beer Report: A Worldview. Europe’s 500 million hectoliters of beer represented 35.0% of the world’s beer. In 2001, the region’s 489 million hectoliters represented 34.8% of global volume. In 2001, the region’s 309.1 million hectoliters represented only 22.0% of total global beer volume.
Asia, in contrast, has advanced. Volume share in Asia and the Middle East grew from 23.S.
Select offer and read on
6 print issues
