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15 December 2003

Based on extensive experience

From Germany into the world. No other brand of German beer has been able to rack up such success on the international parquet as the Beck’s brand from the Brauerei Beck & Co, Bremen.

The reason for this high degree of internationality is certainly based largely on the brewery’s origins. Freedom, adventure, pioneering spirit, and internationality - characteristics that symbolize the brand today and describe the company’s founder Heinrich Beck, who together with Lüder Rutenberg established the "Kaiserbrauerei Beck & Co." in the year 1873 after gaining extensive experience in the USA. It was thanks to his efforts that this Bremen beer quickly found its way to Asia, Africa, Australia, and the east coast of the United States. Beck & Co. A decisive cost-cutting aspect.

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