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Contrary to popular belief, non-alcoholic beer is not always isotonic. This is the conclusion based on the research conducted by M. Krahl, W. Back and T. Becker of the Institute for Brewing and Beverage Technology, Technische Universität München, Center of Life and Food Sciences Weihenstephan. A beverage is only considered isotonic if it contains a certain quantity of carbohydrates, measured as residual extract. This residual extract can be obtained through numerous methods and does not result solely from an arrested fermentation process, but may also be achieved using a combination of methods. Even beers which fulfill the requirement of 0.0 % alcohol by volume can be isotonic.
Market
The Brewers Association released its annual lists reporting the top 50 brewing companies in the country, based on 2010 beer sales volume. The two lists are the Top 50 Craft Brewing Companies, comprising small and independent craft brewers as defined by the BA (annual production of beer less than 6 million barrels, independent brewers, traditional brewing) and the Top 50 Overall Brewing Companies. Thirty-six of the top 50 brewing companies are small and independent craft brewing companies.
Market
They don’t often build large scale modern breweries in Western Europe anymore. Nevertheless, the authors of this article, both teaching at The Scandinavian School of Brewing in Copenhagen, submitted this two-part article in collaboration with their Diploma Master Brewer Class 2010/2011. In this series they present their idea of how the next generation of breweries larger than 200 000 hl/month could look like. The first part introduces the subject, reviews the developments in brewing over the last 70 years and describes the core issues for the future brewing industry, focusing on raw materials, brewhouse, yeast and fermentation. The second part will cover the issues stabilisation, filtration, energy and environmental aspects, waste water, storage and packaging (BRAUWELT International No. 3, 2011, p. 135-138).
Market
If only building a global beer brand was a “3v” affair, Budweiser would be the King of Beers. “Veni vidi vici”, or marketing according to Julius Caesar, is like a military campaign. You go in, pick a fight, biff the local king about the chops and the territory is yours. Perhaps Anheuser-Busch thought they could conquer the world Roman-style: one battle at a time. But since taking Budweiser global decades ago, their success was mixed and in the end they failed to steer clear of a Brutus. Maybe that’s taking the analogy a bit far. Yet this goes to show that building a global beer brand is more like a “3c” thing: it’s complicated, cumbersome and costly. Especially if you do it from scratch as SABMiller has done with its Italian Peroni brand.
Market
In what is becoming a true success story, American craft beer exports grew again in 2010. The Brewers Association (BA) reports estimated international sales by independent craft brewers up 28 percent by volume for 2010, with some regions seeing export increases of more than 90 percent.
Market
According to latest figures released by beer market specialists Plato Logic, the World Beer market grew by 1.4 percent in 2010 (provisional). Ian Pressnell, Director of Plato Logic, commented: “Overall the ‘top-line figure’ for 2010 (provisional) does confirm another challenging year for the global beer industry, but represents an improvement on the 0.3 percent growth recorded in 2009.”
Market
Sundale Research has published the fifth edition of its report about craft beer in the US. A sixteen pages analysis includes for example information on trends in craft beer sales, the number and composition of craft beer breweries as well as demographic trends and export markets. Nineteen statistical tables and three graphs show detailed information on the craft beer market.
Market
In the context of modernisation measures carried out in recent years at C. & A. Veltins GmbH & Co. KG brewery in Meschede-Grevenstein, Centec GmbH delivered sensors, operating on the basis of optical O2 measurement, that were installed in the filtration and filling process areas. Membrane-free, very accurate and especially low-maintenance technology is at the centre of innovative features of the instruments. At the beginning of 2010, a hand-held version, Oxytrans M, became available as a portable laboratory instrument; this operates on the same measurement principle. The compact instrument is impressive in terms of speed, high accuracy and ease of operation in a plant environment. This contribution describes the measurement principle, uses and advantages of the new systems.
Market
Corporate social responsibility (CSR) is nothing if not a mouthful. Multinational companies over-engage in a vast range of activities that come under the doing-good umbrella. It spans everything: from volunteering in the local community to looking after employees’ health, from giving out micro-credit to women in Bangladesh to saving the rainforests. With such a fuzzy, wide-ranging subject, many companies find it hard to know what to focus on. Still, CSR is booming. Whether through their websites or glossy reports, big multinationals want to tell the world they are good and ethical and their bosses right and reasonable. None of this means that CSR has suddenly become a great idea. But in practice few big companies can now afford to ignore it.
Market
Six out of ten Italians like beer, and more often they are choosing it over wine (20.6 % vs. 18 %). Seven years ago, the disparity between the two beverages (wine 38 %, beer 22.7 %) was clear-cut. At home, beer has also become more popular. The number of beer lovers has doubled; in the evenings, particularly for “special” occasions, beer is served at one of every three gatherings, with the same frequency as white wine. Beer’s effervescence (which has really enchanted the Italians) and its distinctive flavor have met with approval in Italy under the condition that it is served with a large head of foam and in the proper glass, even if two out of every ten Italians – ignoring all the rules of etiquette – drink directly from the bottle.
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