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In the second part of this review of 350 years of technological achievements in brewing science we shall see that up to the 1970s still many brewing scientists came up with significant improvements. Since the 1970s developments have constantly changed direction and have increasingly been driven by the industry suppliers.
Market
After the scandals of price fixings for flour, coffee, chocolate, potatoes and now beer, unsuspecting German consumers find it hard to dispel the impression that the only place where they are systematically and impudently ripped off is at the supermarket till. In January 2014, five brewers were fined a total of EUR 106.5 million for collusion in 2006 and 2008. Several more are under investigation by the Federal Cartel Office. Strangely enough, Germans still enjoy what must be the lowest prices for beer in Europe. Given that retail prices have actually declined over the past decade, many wonder what the real
Market
Recent discussions have tried to define the specific meaning of “craft beer”. Generally “craft” describes an art, trade or occupation performed with skilled hands. The result of craftsmanship leads into an end product only specialised craftsmen (or women) are capable of producing. The use of the word “craft“ in the brewing community reflects the craft brewing movement which started in the U.S. with a diversification of the (beer-)market through an unprecedented boom of new, initially small brewery start-ups backed by a general trend of consumer awareness and their interest in often local and/or different from mainstream beers. So what is a UK craft brewery?
Market
After the raise of their Chongqing-share from 27.9 to 60 percent in mid-December, Carlsberg announced at the turn of the year, that the Chongqing Beer Group has accepted their offer to acquire 100 percent of Chinese brewery group.
Market
Although it seems daft to say that the new millennium heralded in a new era in the history of the brewing industry, it surely did. In 2000, while champagne producers were still counting their money and the rest of us recovered from all the worrying over the Y2K-bug, our world stopped being a globe. As we would soon see for ourselves, it had turned flat and shrunk from large to medium size. What went on in one far flung corner was suddenly registered everywhere else. The portents that globalisation of the brewing industry had entered its next and final stage – globality – were Interbrew’s launch on the UK brewers Bass and Whitbread.
Market
Just because Michael Hollmann, 55, used to be CEO of one of Germany’s largest brewing groups Brau + Brunnen, which he sold to Radeberger Brewery in 2004, it does not mean that he has the wherewithal to run his own brewery. In mid-November 2013 his Iserlohn Brewery filed for bankruptcy, owing suppliers and banks an estimated EUR 2 million.
Market
For the months January to October 2013, German brewers sold 2 percent less beer compared to the same period last year. Beer sales stood at 82.2 million hl. In October, beer exports declined too and registered -3.6 percent compared to October 2012. This adds to a loss of 3.1 percent for the January-October period. Beer mixes fared hardly better: sales declined 3 percent.
Market
Master brewers, brewery engineers and brewing scientists have over some 350 years contributed to the development of science of botany, biochemistry, laboratory instruments, engineering and process technology in many ways, e.g. by technical improvements, adopting new machinery and new processes.
Market
The African beer markets have been continuously growing over the past few years and have gained more significance within the global brewing industry. From the perspective of an enzyme supplier, strong regional diversity requires technical solutions and applications which go beyond common European brewing techniques – especially in terms of raw material availability and utilization. The following article gives insights into Novozymes’ contribution to support the growing beer markets in Africa.
Market
“We will be the world’s beer company”, August Busch III, the President of Anheuser-Busch predicted in 1996. Twelve years later, Anheuser-Busch was no more. The “King of Beer” got taken over by a Brazilian-Belgian go-getter called InBev, which had only been formed four years previously. Was the Third’s retrospectively ill-judged prophecy a case of “pride goes before a fall”? Or had he not seen the writing on the wall, which spelt “do lunch or be lunch”? August III was an extremely competent corporate chieftain, which his son and successor August IV was not. Still, both Buschs proved blinkered. While they kept gazing at the U.S. from their executive suites in St Louis, the world of beer was changing beyond recognition. Those who took part in globalisation and its maddening frenzy of mergers and acquisitions survived. Those who only reluctantly did so – like Anheuser-Busch – became ultimate prey.
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BRAUWELT on tour
Current issue
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BRAUWELT on tour
