The world is flat
Although it seems daft to say that the new millennium heralded in a new era in the history of the brewing industry, it surely did. In 2000, while champagne producers were still counting their money and the rest of us recovered from all the worrying over the Y2K-bug, our world stopped being a globe. As we would soon see for ourselves, it had turned flat and shrunk from large to medium size. What went on in one far flung corner was suddenly registered everywhere else. The portents that globalisation of the brewing industry had entered its next and final stage – globality – were Interbrew’s launch on the UK brewers Bass and Whitbread.
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